Compare Moz Pro vs Visual Website Optimizer 2026

Moz Pro

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

Moz Pro

List of Features

Global Rank Tracking
Search Visibility Score
Competitor Rank Tracking
Local Rankings
Mobile Rankings
Universal and Enhanced Search Rankings
Intuitive Suggestions
Access to Proven metrics
Accurate Volume Estimates
Access to millions of vetted keywords
List import/export
SERP Analysis
Link Profile Analysis
Link Opportunities
Competitive Link Metrics
Spam Analysis
Fresh Links
Crawl Diagnostics
Issue Prioritization
New Issue Alerts
Instant Site Recrawl
Speed Crawl
Issue Ignore
Page Optimization
Page Opportunities
Page Optimization Checklist
Page Optimization Reports
Reporting and analysis
Automated and custom reports
Historical Reporting
Competitive Reporting
Branded Reports
Report Export
In-Depth SERP Reporting

Pricing Info

Moz Pro

Pricing Info

Moz Pro offers four SMB and enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your company:

Standard: $99/month ($79/month on annual contract)

Campaigns – 3
Keyword Rankings – 300 (1,200 total collected search results)
Mobile Rankings
Pages Crawled/Week – 100,000 (400,000 total pages/mo.)
Performance Metrics: Tracked URLs – 60
Performance Metrics: On-Demand URLs/Week – 6
On-Demand Crawls/Month – 5
Keyword Queries/Month – 150
Rows per Keyword Query – 10,000
Keyword Lists – 5
Keywords per List – 100
Backlink Queries/Month – 5,000
Rows per Backlink Query – 10,000
Link Tracking Lists – 1
Links per List – 100
Rank Checker Queries/Day – 200
On-Page Grader Reports – Unlimited
Scheduled Reports – Unlimited
User seats included – 1
24/7 Support

Medium: $179/month ($143/month on yearly contract)

Campaigns – 10
Keyword Rankings – 1,500 (6,000 total collected search results)
Mobile Rankings
Pages Crawled/Week – 500,000 (2 million total pages/mo.)
Performance Metrics: Tracked URLs – 200
Performance Metrics: On-Demand URLs/Week – 20
On-Demand Crawls/Month – 30
Keyword Queries/Month – 5,000
Rows per Keyword Query – 30,000
Keyword Lists – 30
Keywords per List – 500
Backlink Queries/Month – 20,000
Rows per Backlink Query – 40,000
Link Tracking Lists – 30
Links per List – 500
Rank Checker Queries/Day – 200
On-Page Grader Reports – Unlimited
Scheduled Reports – Unlimited
Branded Reports – Unlimited
Report Templates – Unlimited
User seats included – 2
24/7 Support

Large: $299/month ($239/month on yearly contract)

Campaigns – 25
Keyword Rankings – 3,000 (12,000 total collected search results)
Mobile Rankings
Pages Crawled/Week – 1,250,000 (5 million total pages/mo.)
Performance Metrics: Tracked URLs – 500
Performance Metrics: On-Demand URLs/Week – 50
On-Demand Crawls/Month – 60
Keyword Queries/Month – 15,000
Rows per Keyword Query – 50,000
Keyword Lists – 60
Keywords per List – 750
Backlink Queries/Month – 70,000
Rows per Backlink Query – 50,000
Link Tracking Lists – 60
Links per List – 750
Rank Checker Queries/Day – 500
On-Page Grader Reports – Unlimited
Scheduled Reports – Unlimited
Branded Reports – Unlimited
Report Templates – Unlimited
User seats included – 3
24/7 Support

Premium: $599/month ($479/month on yearly contract)

Campaigns – 50
Keyword Rankings – 4,500 (18,000 total collected search results)
Mobile Rankings
Pages Crawled/Week – 2,000,000 (8 million total pages/mo.)
Performance Metrics: Tracked URLs – 1,000
Performance Metrics: On-Demand URLs/Week – 100
Speed Crawl
On-Demand Crawls/Month – 100
Keyword Queries/Month – 30,000
Rows per Keyword Query – 100,000
Keyword Lists – 100
Keywords per List – 1,000
Backlink Queries/Month – 100,000
Rows per Backlink Query – 75,000
Link Tracking Lists – 100
Links per List – 1,000
Rank Checker Queries/Day – 800
On-Page Grader Reports – Unlimited
Scheduled Reports – Unlimited
Branded Reports – Unlimited
Report Templates – Unlimited
User seats included – 5
24/7 Support

Learn more about Moz Pro pricing

Integrations

Moz Pro

Integrations

Moz Pro is an open API system, which means you can connect it to virtually any third-party system or application. Contact support for more details and technicalities.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Arabic

Prominent Clients

99Designs, Obility Consulting, Virtru

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Moz Pro is a complete SEO toolkit for improved search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting, and optimization. It implements critical SEO metrics such as Page Authority and Domain Authority that improves the overall performance of your website.