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Compare Marketo vs IBM Campaign

What is better Marketo or IBM Campaign? Today’s businesses look for the top Marketing Software product to stay competitive. On this page we help you with buying the right product, by allowing you to examine Marketo and IBM Campaign down to the very details of their individual functions.

You can also check our total scoring values, which rate the software overall quality and performance. Marketo got a 9.3 score, while IBM Campaign has a score of 8.2. Likewise, it is possible to compare their general user satisfaction rating: 96% (Marketo) against 100% (IBM Campaign). Don’t forget to select the application that best addresses your most crucial issues, not the software with the higher number of features.

We did our best to prepare reviews of all popular Marketing Software solutions that you can find on the market, but among them these three deserved our special attention: HubSpot Marketing, bpm’online marketing, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.3

User Satisfaction

CUSTOMER EXPERIENCE 96%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

 

  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend

Pricing Info

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Hootsuite, Citrix, Algonquin College, Vanitiv, ColumbiaSoft, Comvita

Integrations

Marketo supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • SOAP API
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • IOVOX
  • GaggleAMP

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketo is a software tool that helps marketers master the art and science of digital marketing.

Company Email

sales@marketo.com

Contact No.

Company's Address

901 Mariners Island Blvd.
Suite 500 (Reception)
San Mateo, CA 94404

NOAWARDS
YET

SmartScore™

OUR SCORE 8.2

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Campaign Management
  • Flowchart Management
  • Process Configuration
  • Using Queries to Select Data
  • Target Cell Management
  • Contact History
  • Campaign Response Tracking
  • Session Flowcharts
  • Stored Objects

Pricing Info

IBM Campaign pricing is available on a by quote basis only. Contact IBM Campaign directly for more detailed pricing information.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Getin Noble Bank S.A., Zalando, HM Health Solutions

Integrations

IBM Campaign seamlessly integrates with other IBM products:

  • IBM Digital Analytics
  • IBM eMessage
  • IBM Marketing Operations
  • IBM Opportunity Detect
  • IBM Silveropo Engage
  • IBM SPSS Modeler Advantage Marketing Edition

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

IBM Campaign offers businesses a multiple-channel campaign management platform.

Company Email

Contact No.

Company's Address

IBM Corporation
1 New Orchard Road
Armonk, New York 10504-1722
United States

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

Almost as essential as useful features and user support level are pricing options given by Marketo and IBM Campaign. Even though cost should not be a deciding aspect it’s surely a significant thing to consider. You should look for a flexible pricing plan that can be adjusted to your team size and painlessly scaled up if your company develops. Be sure that you don’t pick plans that have extra functionalities that you won’t find useful and always try to contact with the vendor directly because big companies can frequently count on more affordable prices. You should also give a chance to a free trial or demo of each service to spend at least some time on actual work with the system. It’s a valuable experience that doesn’t require you to spend any money and offers a practical overview of what it feels like to work with Marketo and IBM Campaign.

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