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Compare Marketo vs AdRoll

What is better Marketo or AdRoll? Getting the right Marketing Software product is as simple as contrasting the good and low functionalities and terms offered by Marketo and AdRoll. Here you can also match their general scores: 9.3 for Marketo vs. 9.0 for AdRoll. Or you can verify their general user satisfaction rating, 96% for Marketo vs. 97% for AdRoll.

We suggest that you spend some time to review their specific functions and decide which one is the better alternative for your organization. Likewise, don’t forget to consider your company’s or industry’s special circumstances, such as, a multilingual app for a global team or a mobile app to help you work on the go.

We are aware that not all businesses have the time to try out dozens of various solutions, so we prepared a list of recommendations that you may find useful. Our top selections for the Marketing Software category are: Pardot, HubSpot Marketing, HasOffers.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.3

User Satisfaction

CUSTOMER EXPERIENCE 96%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

 

  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend

Pricing Info

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Hootsuite, Citrix, Algonquin College, Vanitiv, ColumbiaSoft, Comvita

Integrations

Marketo supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • SOAP API
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • IOVOX
  • GaggleAMP

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketo is a software tool that helps marketers master the art and science of digital marketing.

Company Email

sales@marketo.com

Contact No.

Company's Address

901 Mariners Island Blvd.
Suite 500 (Reception)
San Mateo, CA 94404

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $300

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Flexible and capable segmentation
  • Expert retargeting
  • Cross-device reach
  • Predictive buying
  • Social targeting
  • In-app retargeting
  • Retargeting through email
  • Use of dynamic personalized ads

Pricing Info

AdRoll comes in four pricing models, with each plan having their own features and functionalities. Here are the details:

New Business
$300/month

  • Complimentary ad creative (2x/year)
  • Reactive online support

Emerging Business

$1,000/month

  • Complimentary ad creative (4x/year)
  • Reactive online support
  • Account management

Evolving Business

$5,000/month

  • Complimentary ad creative (Monthly)
  • Reactive online support
  • Account management
  • Custom dynamic ads

Expanding Business

$10,000/month

  • Complimentary ad creative (Ongoing)
  • Reactive online support
  • Account management
  • Custom dynamic ads
  • Tailored onboarding support
  • Invoiced billing options
  • Customized reports
  • API support

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Lynda.com, Air New Zealand, GoPro

Integrations

No information available.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

AdRoll is a digital marketing platform that specializes in retargeting to achieve results in your digital marketing efforts.

Company Email

Contact No.

Company's Address

972 Mission Street,
San Francisco, California 94103

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

HubSpot Free Customer Service Tools:

  • Ticketing
  • Team email
  • Live chat
  • Email templates
  • Calling
  • Email and chat to ticket
  • Ticket creation bots
  • Meeting scheduling
  • Reporting

HubSpot Service Hub Starter starts at $50/month for 1 user includes the above plus:

  • Conversation routing
  • HubSpot branding removed
  • Email sequences

HubSpot Service Hub Professional starts at $400/month for 5 users (+ 80/mo. per additional user). Additional features include:

  • Phone support
  • Customer feedback
  • Knowledge base
  • Customer service automation
  • Multiple ticket pipelines
  • Teams
  • 1:1 video creation & hosting
  • Salesforce integration
  • Multiple currencies
  • Custom reporting

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

No Marketing Software will manate to cover all the needs of a business. Though key functionalities of Marketo and AdRoll should matter you should also thoroughly analyze the integrations offered by each solution. Very often your team will already be working with various kinds of B2B software in your company and it’s much wiser to choose products that integrate well with each other. With that approach you will be able to guarantee an effortless exchange of data between your teams and software used, which can really reduce time devoted to migrating between one software and the next.

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