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Compare Marketo vs Act-On

What is better Marketo or Act-On? Today’s firms look for the best Marketing Software product to stay competitive. On this page we help you with choosing the best tool, by allowing you to evaluate Marketo and Act-On down to the very details of their individual offers.

You may as well examine our total scoring values, which rate the software all round quality and performance. Marketo got a 9.3 score, while Act-On has a score of 8.8. Likewise, you may compare their general user satisfaction rating: 96% (Marketo) against N/A% (Act-On). Keep in mind to choose the solution that best answers your most crucial priorities, not the application with the higher number of features.

Those of you who are pressed for time or would like to get a Marketing Software suggestion from our team may want to examine these top choices for this year: HasOffers, HubSpot Marketing, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.3

User Satisfaction

CUSTOMER EXPERIENCE 96%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

 

  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend

Pricing Info

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Hootsuite, Citrix, Algonquin College, Vanitiv, ColumbiaSoft, Comvita

Integrations

Marketo supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • SOAP API
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • IOVOX
  • GaggleAMP

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketo is a software tool that helps marketers master the art and science of digital marketing.

Company Email

sales@marketo.com

Contact No.

Company's Address

901 Mariners Island Blvd.
Suite 500 (Reception)
San Mateo, CA 94404

NOAWARDS
YET

SmartScore™

OUR SCORE 8.8

User Satisfaction

CUSTOMER EXPERIENCE N/A

Pricing

Starting from $900

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead generation
  • Event management
  • Consulting & coaching
  • Multiple accounts & users
  • Content creation
  • Landing page builder
  • Email builder
  • Email marketing
  • AdWords tracking
  • Social media tools
  • Keyword analysis
  • Visitor tracking
  • Traffic analysis
  • Instant insights on campaigns
  • Lead management
  • Competitor comparison
  • SEO audit tool
  • A/B testing
  • SEO audit
  • Integrations
  • Search history

Pricing Info

Act-On offers two enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your business:

Professional – starts at $900/month (Annual Billing)

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day

Enterprise – $2000/month (Annual Billing)

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

New York University, Volvo, Avery Dennison

Integrations

Act-On integrates with the following business systems and applications:

  • Microsoft Dynamics CRM
  • 10to8
  • Cisco WebEx
  • Pipeliner CRM
  • LinkedIn
  • Grow
  • Ion Interactive
  • Twitter
  • Facebook
  • NetSuite CRM+
  • Wistia
  • Google AdWords
  • Logicbox
  • Oktopost
  • GoToWebinar
  • SugarCRM
  • BrightInfo
  • Azalead
  • VisitorTrack
  • VidYard
  • ClearLogin
  • Justuno
  • Formstack
  • LiveHive
  • Bitium

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Act-On is a marketing automation platform that is developed by digital marketing experts who collaborated on Amazon’s vaunted filtering based recommendation engine.

Company Email

info@act-on.com

Contact No.

Company's Address

121 SW Morrison St., Suite 1600
Portland, OR 97204
USA

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

HubSpot Free Customer Service Tools:

  • Ticketing
  • Team email
  • Live chat
  • Email templates
  • Calling
  • Email and chat to ticket
  • Ticket creation bots
  • Meeting scheduling
  • Reporting

HubSpot Service Hub Starter starts at $50/month for 1 user includes the above plus:

  • Conversation routing
  • HubSpot branding removed
  • Email sequences

HubSpot Service Hub Professional starts at $400/month for 5 users (+ 80/mo. per additional user). Additional features include:

  • Phone support
  • Customer feedback
  • Knowledge base
  • Customer service automation
  • Multiple ticket pipelines
  • Teams
  • 1:1 video creation & hosting
  • Salesforce integration
  • Multiple currencies
  • Custom reporting

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

In case you continue having second thoughts about which service will work best for your company it might be a sensible idea to take a look at each service’s social metrics. These metrics are frequently an indicator of how popular every app is and how wide is its online presence.For example, if you look at Marketo LinkedIn page you’ll learn that they are followed by 7658 users. In case of Act-On the amount of followers on their LinkedIn page is 13325.

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