Compare OptinMonster vs. MailChimp

Reviewing products for the top Conversion Rate Optimization Software need not be tough. On our review platform, it is possible to match MailChimp and OptinMonster and quickly see their unique elements. We allow you to examine their features, supported devices, level of support, costs, terms, and more. You can even review their overall score (9.0 for MailChimp vs. 8.7 for OptinMonster) and overall customer satisfaction level (98% for MailChimp vs. 99% for OptinMonster). Take your time and compare your top choices and determine which one is ideal for your company. Similarly, you have to check the software vendor’s credibility; can you count on them and will they still be on the market in the future? At this time, the top solutions in our Marketing Software category are: HubSpot Marketing, SEMrush, Serpstat.





OptinMonster screenshot MailChimp screenshot
Pricing Page

Total Score

Our Score

8.7 ?

Our Score

9.0 ?

Customer Experience

Customer Experience

Customer Experience

99% ?

Customer Experience

98% ?





Pricing Model

Pricing Model

Monthly payment Free | Monthly payment | Quote-based
Detailed Review

Detailed Review

General Info

General Info

OptinMonster is a synonym of powerful customer acquisition and conversion rate optimization technology suitable for small businesses and non-developers.
MailChimp is an email marketing service for small and developing enterprises that can also handle large volumes of emails for big businesses and organizations.
Useful Links
Prominent Clients

Prominent Clients

Billabong, Pearl Jam, The Onion, New York Times, Rachael Ray
List of Features

List of Features

OptinMonster FEATURES

  • Lead generation
  • Converting forms
  • Exit-Intent technology
  • Form builder
  • Lightbox popups
  • Behavior personalization
  • Page-level targeting
  • Well-timed and custom popups
  • Mobile specific popups
  • A/B tests
  • MonsterLinks 2 step-optin technology
  • Full-screen welcome gate
  • Floating subscription bars
  • Sidebar conversion forms
  • Location specific in-line forms
  • Animated MonsterEffects technology
  • After post Optin forms
  • Conversion analytics


  • Email Beamer
  • Email Designer
  • Email Templates
  • Integrations
  • Merge Tags
  • Multi-User Accounts
  • Custom Forms
  • Segmentation and Groups
  • Subscriber Profiles
  • Automation
  • Spam Filter Diagnostics
  • Email Delivery
  • Geolocation
  • Email Client Testing
  • RSS-to-Email
  • Delivery by Time Zone
  • A/B Testing
  • MailChimp Coupon Scanner
  • MailChimp Editor
  • MailChimp Mobile
  • MailChimp Snap
  • MailChimp VIPs
  • Mobile Signup Forms
  • SMS for Events
  • Campaign Archives
  • Social Profiles
  • Social Sharing
  • Reports
OS Supported

OS Supported

Business Size

Business Size

Small Business | Large Enterprises | Medium Business | Freelancers Small Business | Large Enterprises | Medium Business | Freelancers
Pricing Page

Pricing Page

Learn more about OptinMonster pricing Learn more about MailChimp pricing
Available Plans

Available Plans

OptinMonster offers three SMB and enterprise pricing plans for users to choose from. Take a look at the details a look, and select the best plan for your business. You can also benefit from the discount coupon code made available by the vendor. With the promo code: VIP20OFF you can get a 20% discount on any of their plans. Combining the coupon code with an annual plan that is already 25% off that’s a possibility for a 45% discount offer in total!

Basic – $9/month (billed annually)

  • Unlimited Optin Forms
  • A/B Split Testing
  • Page Level Targeting
  • User-friendly Reporting
  • 1 site

Plus – $19/month (billed annually)

  • All Basic features
  • Floating Ba
  • Sidebar Forms
  • After Post / Inline Forms
  • Content Locking
  • 3 sites

Pro – $29/month (billed annually)

  • All Plus features
  • Exit-Intent Technology
  • Referral Detection
  • Mobile Specific Forms
  • Yes / No Forms
  • Slide-in Scroll Trigger Boxes
  • Smart Canvas Forms
  • Full Screen Takeovers
  • Campaign Scheduling
  • Unlimited Sites
  • 2 Sub-Accounts
  • Priority Support

MailChimp offers the following pricing plans:

New Business Plan – Forever free

Create professional and beautiful campaigns and marketing automations for free without coding or design experience.

Growing Business Plan – $10/month (taxes may apply)

  • Unlimited sending
  • Access to support team
  • Advanced testing tools
  • Email delivery by time zone
  • Predicted demographics

Pro Marketer Plan – $199/month (taxes may apply)

Additional plan that offers enterprise-level features for high-volume senders like comparative reports, multivariate testing, and more.

Vendor's Address

Vendor's Address

The Rocket Science Group, LLC
675 Ponce de Leon Ave NE
Suite 5000
Atlanta, GA 30308 USA
Available Languages

Available Languages

English English
Customer Support

Customer Support

Ticket Training
Ticket Training
Contact Email

Contact Email
Contact Phone

Contact Phone

(678) 999-0141
Supported Integrations

Supported Integrations

OptinMonster’s open API architecture allows you to integrate it with virtually any third-party system or application. Native integrations with leading email & intelligence services are also available. Check the official website for instructions and information.

MailChimp supports integrations with the following business systems and applications:

  • Power BI
  • Drupal
  • Mandrill
  • ProsperWorks
  • Gleam Capture
  • WordPress
  • Twitter
  • Magento
  • Facebook
  • Salesforce
  • Squarespace
  • Zapier
  • Unbounce
  • Chimpy
  • Join by Text
  • CoffeCup
  • WooCommerce
  • Outlook
  • Zoho CRM
  • Instagram
  • Pinterest
  • Shopify
  • Zendesk
  • Microsoft Dynamics CRM
  • BatchBook
  • Google Docs
  • Insightly
  • LeadPages
  • PrestaShop
  • Weebly
  • Nexmo
  • Tumblr
  • Coming Soon Pro
  • Google Contacts
  • EA Pro Reports
  • Instapage
  • WisePops
  • CallLoop
  • Joomla
  • Adobe Muse
  • Wix
  • Google Analytics
  • Gmail
  • PayPal
  • Etsy
  • Pipedrive
  • BigCommerce
  • Kickbox

and many more.

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All the data, facts and reviews that we offered in this comparison were gathered from official vendor sites, advertising content available online, actual experience from real customers as well as our own direct use of every service by a professional reviewer. We put a lot of effort to comprehensively test every service, therefore we not only analyze it ourselves, but we also compare our observations with views of other people from the SaaS community.