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Compare Looker vs Nielsen Marketing Cloud

What is better Looker or Nielsen Marketing Cloud? Finding the best Business Intelligence Software product is all about evaluating numerous solutions and identifying the top program for your specific needs. Our proprietary algorythm gives you an instant look at the general rating of Looker and Nielsen Marketing Cloud. For overall quality and performance, Looker scored 9.6, while Nielsen Marketing Cloud scored 8.8. On the other hand, for user satisfaction, Looker earned 95%, while Nielsen Marketing Cloud earned 89%.

Below you can also look at their features, terms, plans, etc. to find out which program will be more appropriate for your situation. An important feature to check is if the software allows you to enable and disable permissions on various types of users to secure any critical business data.

At the moment, the most popular solutions in our Business Intelligence Software category are: Looker, Sisense, Periscope Data.

SmartScore™

OUR SCORE 9.6

User Satisfaction

CUSTOMER EXPERIENCE 95%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • APIs for integration into custom or third-party applications
  • Browser-based interface and customizable dashboards
  • Easy to build dashboards that work on any device
  • Drag-and-drop mechanism
  • Collaboration features
  • Extensible modeling language (LookLM) defines dimensions and measures
  • Fully customizable and exportable reports, charts and graphs
  • In-database architecture, so transformations happen at query
  • Live connection to any SQL database, on any infrastructure
  • Modern IDE for agile development and embellishment
  • Powerful tools for real-time data exploration and collaboration
  • Reliable tech support and self-learning database

Pricing Info

Looker’s SMB and enterprise pricing is available only upon request. Contact the company for more details, and ask for your quote.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Sony, Yahoo!, Etsy, Heroku

Integrations

Looker offers open APIs for integration with custom or third-party applications.

https://looker.com/platform/ecosystem

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Looker is a data-discovery platform that provides companies real-time access to relevant data to help them make better business decisions. A browser-based application, Looker can analyze any size of data for businesses of all sizes. It also has a user-friendly interface that even inexperienced data analysts can navigate with ease.

Company Email

discover@looker.com

Contact No.

Company's Address

Looker Data Sciences, Inc.,
101 Church Street, 4th Floor
Santa Cruz, CA 95060
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.8

User Satisfaction

CUSTOMER EXPERIENCE 89%

Pricing

By quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Media Planning
  • Consumer Insights
  • Audience Segmentation
  • Cross-Platform Targeting
  • Programmatic Buying
  • Sequential Messaging
  • Marketing ROI Analysis
  • Real-Time Intent Analysis
  • Creative and Channel Effectiveness Analysis
  • Data Management
  • In-Flight Analytics
  • Multi-Touch Attribution

Pricing Info

Contact Nielsen Marketing Cloud for more information on their basic and enterprise pricing packages as well as other product details.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

National CineMedia, Scripps Network Interactive, AIMIA

Integrations

No information available.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

An easy-to-use cloud software that enables you to manage every phase of the marketing process in a single place.

Company Email

Contact No.

Company's Address

The Nielsen Company LLC
85 Broad St.
New York, NY 10004
USA

Both Looker and Nielsen Marketing Cloud were reviewed by a panel of reliable B2B experts who conducted a full study of all crucial elements of every service. Their ultimate score was calculated using our unique SmartScore system that gives a separate partial score to every component like: main features, customer support, mobile device support, security, customer satisfaction as well as market presence. Here at FinancesOnline we realize useful features are not the only thing crucial to a business so we make sure we pay attention to all facets of a product prior to coming up with its final rating.

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