Compare Google AdWords vs. LeadSquared

Various businesses demand different types of Marketing Software. To learn which service meets your requirements, think of comparing various alternatives feature by feature an taking into consideration their terms and prices. Similarly, you will get a quick idea of their overall effectiveness and customer feedback by having a look at our smart scoring system. The results are: LeadSquared (8.5) vs. Google AdWords (9.0) for all round quality and efficiency; LeadSquared (100%) vs. Google AdWords (99%) for user satisfaction rating. Analyze their high and low points and find out which software is a better choice for your company. An effective, simple way is to write the advantages and disadvantages of both services side by side and find out which app comes on top. We know that not all companies have enough time to try out a wide range of different solutions, so we prepared a list of recommendations that you may find useful. Our top choices for the Marketing Automation Software category are: HubSpot Marketing, bpm’online marketing, Marketo.
Compare

Google AdWords

VS

LeadSquared

VS

Google AdWords screenshot LeadSquared screenshot
Pricing Page

Score

Our Score

9.0 ?

Our Score

8.5 ?

Client Experience

Client Experience

Client Experience

99% ?

Client Experience

100% ?

Cost

Cost

by quote

$15

Price Scheme

Price Scheme

Monthly payment | One-time payment | Quote-based Monthly payment
Complete Review

Complete Review

General Description

General Description

An online advertising program that broadcasts different kinds of ads across the Google platform.
LeadSquared is a popular marketing automation and lead management software for B2B and B2C businesses.
Useful Links
Contact Address

Contact Address

1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
555, US Highway One South,
Suite 170, Iselin,
NJ 08830
Languages Supported

Languages Supported

USA, UK, Canada, International USA, International, India
Company Size

Company Size

Small Business | Large Enterprises | Medium Business | Freelancers Small Business | Large Enterprises | Medium Business
Pricing Plans

Pricing Plans

Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.

Each LeadSquared pricing plan is designed to cater to specific business needs and budget. A 15-day free trial option is available as well for those who want to try out the service first (no credit card is required).

The following marketing automation plans are available:

Basic Plan – $150/month

  • 5,000 Contacts
  • Drip marketing
  • Email campaigns
  • Website tracking
  • Developer API
  • Lead scoring
  • Email support

Standard Plan – $400/month

  • All Basic Plan features
  • 25,000 Contacts
  • Multiple domains
  • Rules and Notifications
  • Salesforce integration
  • Webhooks
  • Phone Support

Enterprise Plan – $1200/month

  • All Standard Plan features
  • 100,000 Contacts
  • Custom Web Events
  • Contact Center Integration
  • Dedicated Account Manager
  • Developer Support

There are also separate plans for Sales and Mobile modules:

Lite Plan – $15 per user per month

  • Lead Tracking
  • Lead Qualification
  • Lead Scoring
  • Sales Tracking
  • Trackable Sales Email
  • Email Integration
  • User Roles
  • Developer API
  • Email Support

Pro Plan – $30 per user per month

  • All Lite plan features
  • Lead Distribution
  • Sales Automation
  • User Groups
  • Custom Tabs
  • Custom Actions
  • Webhooks
  • Phone Support
Features

Features

Google AdWords FEATURES

  • Display Ads
  • Video Ads
  • Search Ads
  • App Ads
  • Keyword Auction System
  • Dayparting
  • Geotargeting
  • Device Targeting
  • Ad Performance Measurement
  • Ads Editing

LeadSquared FEATURES

  • Lead Capture Automation
  • Responsive Landing Pages
  • Website Widgets
  • Seamless Lead Capture
  • Marketing Automation
  • Drip Marketing
  • Segmentation
  • Personalization
  • Marketing and Sales Analytics
  • Lead Engagement Index
  • Marketing Insights
  • Sales Insights
Email Address

Email Address

sales@leadsquared.com
Popular Customers

Popular Customers

Randstad, Flipkart.com, Sapience
Available Integrations

Available Integrations

Google provides access to the AdWords API, which allows applications to directly connect to the AdWords platform. To learn more, visit the dedicated webpage or contact support.

LeadSquared offers integrations with the following business systems and applications:

  • Gmail
  • Microsoft Outlook
  • GoToWebinar
  • Zopim
  • Live Chat
  • Olark live chat
  • CallRail
  • Ameyo
  • Facebook Lead Ads connector
  • Super Receptionist
  • Custom Dashlets Builder
  • Exotel & Twitter card connector
  • Zonetel
  • CallRail
  • RingCentral
  • SuperReceptionist
  • GoToWebinar
  • JustDial
  • Shopify
  • Magento
  • Bigcommerce
  • Salesforce
  • Microsoft Dynamics CRM
  • Contact Form
  • Unbounce
  • Instapage
Available Support

Available Support

Phone
Ticket Training
Phone Live Support
Ticket Training
Devices Supported

Devices Supported

Windows
Mac
Web-based
Windows
iPhone/iPad
Mac
Web-based
Contact Phone

Contact Phone

+1-866-246-6453 +1.732.375.1161
Pricing Page

Pricing Page

Learn more about Google AdWords pricing Learn more about LeadSquared pricing
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QUICK LINKS

QUICK LINKS

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Almost as crucial as features and client support responsiveness are pricing packages made available by LeadSquared and Google AdWords. Although cost should not be the sole factor it’s definitely a key thing to consider. You should try to find a flexible pricing plan that can be matched with your company size and effortlessly scaled up every time your team develops. Make sure you don’t opt for pricing plans that include extra features that you won’t find a use for and always make an effort to contact with the vendor directly as big companies can frequently benefit from more affordable prices. You should also try out a free trial or demo of each software to spend at least some time working with it. It’s a helpful experience that doesn’t need you to spend any money and gives you a practical overview of what it’s like to work with LeadSquared and Google AdWords.