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Compare InsightSquared vs Marketo

What is better InsightSquared or Marketo? Comparing InsightSquared and Marketo, it is possible to see which Marketing Software product is the more suitable option. This guarantees that your business can select the most productive and efficient program. You can check the specifics, including available tools, prices, plans offered by each vendor, offer terms, etc.

We also let you check their general scores to know which one seems to be more suitable. InsightSquared has 9.0 points for overall quality and 100% rating for user satisfaction; while Marketo has 9.3 points for overall quality and 96% for user satisfaction. You can also assess which software business is more credible by sending an email inquiry to both vendors and see which company replies sooner.

We know that not all people have the time to try out dozens of different services, so we prepared a list of recommendations that you may find useful. Our top selections for the Marketing Software category are: Pardot, HasOffers, HubSpot Marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

By quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Company-wide financial reporting
  • Customer case management and analysis
  • Customer rep KPI analysis
  • Customer support trend analysis
  • Customizable reports
  • Daily lead gen reports
  • Employee activity dashboard
  • Employee scorecards and goal tracking
  • Employee scorecards and sales coaching
  • Insight Feed and scheduled email alerts
  • Marketing campaign analysis
  • Pipeline management
  • Pipeline trend analysis
  • Revenue and expenses reports
  • Sales cycle and won/lost analyses
  • Sales forecasting
  • Sales rep KPI analysis
  • Sales retrospective reports
  • Salesforce and Quickbooks integration
  • Suite of campaign and lead reports

Pricing Info

InsightSquared offers three scalable custom plans whose pricing depends on the platform you chose, the packages you pick, and the slate you add. Once you have made your selection, you can then request for the price. You can contact the vendor for more details. Below are the plan components:

Platforms

  • Starter
  • Professional
  • Enterprise

Packages

  • Sales Analytics
  • Sales Development Analytics
  • Demand Gen Analytics
  • SaaS Analytics
  • Additional Connectors
  • Staffing Analytics

Slate

  • Slate Builder
  • Slate Data Warehouse
  • Slate Connectors

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

MarketStar, Allen Recruitment Consulting, Austin Fraser, Armada

Integrations

InsightSquared supports the following integrations:

  • Zendesk
  • Salesforce
  • Quickbooks
  • Bullhorn

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

An array of business analytics features to measure all aspects of your business including marketing, sales, customer service, financials, and staffing.

Company Email

info@insightsquared.com

Contact No.

Company's Address

4 Copley Place, 5th Fl, Boston, MA 02116

NOAWARDS
YET

SmartScore™

OUR SCORE 9.3

User Satisfaction

CUSTOMER EXPERIENCE 96%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

 

  • Marketing Automation
  • B2B marketing & lead management
  • Consumer Engagement Marketing
  • Email & campaign management
  • Real-time Personalization
  • Personalize messages across channels
  • Marketing Management
  • Budgets & marketing calendar
  • Solutions
  • Email Marketing
  • Inbound Marketing
  • Up-Sell and Cross-Sell
  • Loyalty Marketing
  • Lead Generation
  • Event Marketing
  • Measure & Optimize ROI
  • Optimized Ad Spend

Pricing Info

Marketo is available on a by quote basis. Please contact the vendor directly for more details on their pricing plans.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Hootsuite, Citrix, Algonquin College, Vanitiv, ColumbiaSoft, Comvita

Integrations

Marketo supports the following systems and business applications:

  • Salesforce
  • Microsoft Dynamics
  • Netsuite
  • Oracle
  • SugarCRM
  • Seamless Connections
  • Wordpress
  • LinkedIn
  • Facebook
  • Citrix GoTo Webinar
  • Magento
  • Eventbrite
  • NetSuite
  • SOAP API
  • Google AdWords
  • FunnelEnvy
  • Wistia
  • atEvent
  • Cvent
  • Hootsuite
  • ON24
  • Volusion
  • Lifecycle Marketing
  • LiveEngage
  • Zoho CRM
  • Yesware
  • Madison Logic
  • Oktopost
  • Base CRM
  • Acxiom AOS
  • Scribe
  • TIBCO ActiveMatrix
  • Bedrock Data
  • Riva CRM
  • Azuqua
  • Unbounce
  • Magic Logix
  • Invenio Solutions
  • ReadyTalk
  • Empathy Logic
  • Kurogo Publisher
  • Concur Travel
  • Reach
  • InsideView
  • TapTarget
  • SlideShare
  • Extole
  • BrightTalk
  • Pipeliner CRM
  • Get Satisfaction
  • Kapost
  • Vidyard
  • Sprinklr
  • Gainsight
  • Box
  • GoChime
  • IOVOX
  • GaggleAMP

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketo is a software tool that helps marketers master the art and science of digital marketing.

Company Email

sales@marketo.com

Contact No.

Company's Address

901 Mariners Island Blvd.
Suite 500 (Reception)
San Mateo, CA 94404

Sisense

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.7

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Ad-hoc analysis
  • In-house set up
  • Centralized data hub
  • Non-programming/SQL writing business query
  • Data collection, filtering, consolidation & storage
  • Data connectors
  • Data export to various formats
  • Scalable data handling
  • Scalable analytics
  • Drag-and-drop functionality
  • No restrictions on data size
  • Embedabble widgets & dashboards
  • Widgets library
  • Apps & sites integration
  • Single-Sign-On
  • Visualizations
  • Metrics identification

Pricing Info

Sisense pricing is offered on a by quote basis. The vendor provides a flexible annual pricing plan that is scalable and caters to companies of various shapes and sizes. Specific rates are available upon request. Depending on the size of your company and the scale of your operations you’ll receive a proper quote adjusted to your specific needs. If you want to get more details about the enterprise pricing of Sisense you can request a quote here.

There is also a great free trial plan that allows you to test the software’s capabilities and see how profitable it can be for your company. You can easily sign up for Sisense free trial here.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

NASDAQ, Merck, Dannon, Booking, Comcast, NASA, ESPN, Sony

Integrations

Sisense provides APIs and additional developer tools that let you interact with the Sisense platform. These tools give you more options and flexibility for managing, enhancing and customizing the functionality and user experience of the Sisense platform.

Applications:

  • Salesforce
  • Zendesk
  • QuickBase
  • Google Adwords
  • Google Analytics
  • Google Spreadsheets
  • Amazon Redshift
  • Heroku Postgres

Database Servers:

  • MS SQL Server
  • Oracle Database
  • MySQL Database
  • PostgreSQL
  • DB2
  • Generic ODBC Driver
  • Generic OleDB Driver
  • ERP
  • MongoDB

Machine Data:

  • Splunk

Big Data Sources:

  • Hadoop Hive
  • Teradata

Custom:

  • Custom SQL expression
  • Social networks via RSSBus
  • Common CRMs via RSSBus

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Sisense is the winner of the 2018 Best Business Intelligence Software Award. It lets you join, analyze, and visualize all the data you want.

Company Email

info@sisense.com

Contact No.

Company's Address

88 Pine Street, 18th Floor, New York, NY 10005, United States

Both InsightSquared and Marketo were reviewed by a panel of reliable SaaS experts who conducted a full examination of all key aspects of every solution. Their ultimate rating was calculated with unique SmartScore model that provides a separate partial score to every component like: main features, client support, mobile support, security, client satisfaction and market presence. Here at FinancesOnline we realize useful features are not the only factor important to a business so we make sure we pay attention to all facets of a service prior to calculating its final rating.

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