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Compare Improvely vs ActiveTrail

What is better Improvely or ActiveTrail? If you wish for a reliable Marketing Software product for your enterprise you have to invest time and compare several alternatives. It doesn’t have to be complex, and can be as simple as matching their functionalities in a table like the one below. You will also get a brief idea how each product operates. For instance, on this page you can check Improvely’s overall score of 8.7 and compare it against ActiveTrail’s score of 8.8; or Improvely’s user satisfaction level at 100% versus ActiveTrail’s 100% satisfaction score.

The evaluation will help you identify the good and bad points of each program, and decide which one fits you requirements better. Aside from the robust features, the application which is simple and intuitive is always the better option.

We know that not all companies have the time to test a wide range of different services, so we prepared a list of recommendations that you may find useful. Our top selections for the Marketing Software category are: HubSpot Marketing, Pardot, HasOffers.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.7

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $29

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Conversion Tracking
  • Click Fraud Monitoring
  • Customer Profile
  • Affiliate Marketing
  • Ads and Keyword Lists Protection
  • Repeat-Visitors Tracking
  • Metrics Dashboard
  • Advanced Contribution Models
  • Real-Time Spy
  • Commission Sources Tracking
  • Affiliate Link Cloaking
  • Affiliate Networks and Programs Integration
  • Agency-Ready Marketing Reports
  • A/B Split Testing Tools
  • Tracking Reports
  • Custom-made Funnel Reports
  • White Label Reporting
  • Branding Integration
  • Google Analytics UTM Tags Compatibility
  • Excel CSV Export
  • ROI Analysis
  • Tracking Link Management
  • Custom Domain
  • Real-Time Report Updates
  • New Conversion Email Alerts
  • Marketing Campaigns Portal
  • Developer API
  • IP Address Viewing
  • Update Historical Costs
  • Suspicious Clicks Warning Page
  • IP Address Blocking
  • Customer Notes
  • PPC Cost Import

Pricing Info

Improvely comes in various packages to cater to different types of clients. All of their enterprise pricing plans are billed on a monthly basis (with a 14-day free trial period with no commitments), which means you can cancel your subscription anytime.

Here are the details:

Freelancer – $29/month

  • 10,000 visits tracked monthly
  • 1 team member
  • Track conversions and revenue
  • Click fraud monitoring
  • Built-in A/B split testing
  • Affiliate marketing tools
  • Subscription cancellation anytime

Startup – $79/month

  • 50,000 visits tracked monthly
  • 3 team members
  • Track conversions and revenue
  • Click fraud monitoring
  • Built-in A/B split testing
  • Affiliate marketing tools
  • Subscription cancellation anytime

Small Agency – $149/month

  • 100,000 visits tracked monthly
  • Unlimited team members
  • Track conversions and revenue
  • Click fraud monitoring
  • Built-in A/B split testing
  • Affiliate marketing tools
  • Sub-accounts
  • Subscription cancellation anytime

Large Agency Plans:

Large Agency – $299/month

  • 250,000 visits tracked monthly
  • Unlimited team members
  • 12 months data retention
  • All standard features
  • Unlimited sub-accounts
  • White label reporting
  • Subscription cancellation anytime

Large Agency 500 – $599/month

  • 500,000 visits tracked monthly
  • Unlimited team members
  • 12 months data retention
  • All standard features
  • Unlimited sub-accounts
  • White label reporting
  • Subscription cancellation anytime

Large Agency 1M – $899/month

  • 1,000,000 visits tracked monthly
  • Unlimited team members
  • 12 months data retention
  • All standard features
  • Unlimited sub-accounts
  • White label reporting
  • Subscription cancellation anytime

You may also contact the sales team to ask a quote for your specific business size and needs.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Improvely has a developer API system, hence, you can use it to customize your system and integrate your existing business programs. It can also be integrated seamlessly with:

  • MailChimp
  • Shopify
  • Volusion
  • BigCommerce
  • WooCommerce
  • Various affiliate programs and networks such as PeerFly, ClickBank, ShareASale, LinkShare, ClickBooth, Commission Junction, and MaxBounty.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

A powerful conversation tracking and click fraud detection software designed for marketers to maximize revenue and optimize online marketing efforts.

Company Email

Contact No.

Company's Address

NOAWARDS
YET

SmartScore™

OUR SCORE 8.8

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $7

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Email & Newsletter Templates
  • Landing Pages Templates
  • Mobile Responsive Landing Pages
  • Predictive Delivery
  • Sign-Up & Lead Forms Builder
  • A/B Testing
  • Contact Management
  • Personalization
  • Visual Automations
  • Auto-Responders
  • Active Triggers
  • List Segmentation
  • On-Site Behavioral Triggers
  • Custom Surveys
  • Email or SMS Surveys
  • Net Promoter Score
  • Automated Surveys
  • SMS Campaigns
  • Automated SMS Campaigns
  • Sender ID Configuration
  • Multi-Platform Marketing
  • Real-Time Analytics

Pricing Info

ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:

Monthly Plans

  • Up to 500 Contacts – $7.00/month billing
  • Up to 1,000 Contacts – $12.00/month billing
  • Up to 1,000 Contacts – $24.00/month billing
  • Up to 5,000 Contacts – $38.00/month billing
  • Up to 10,000 Contacts – $55.00/month billing
  • Up to 20,000 Contacts – $101.00/month billing
  • Up to 40,000 Contacts – $160.00/month billing
  • Up to 60,000 Contacts – $194.00/month billing
  • For more contacts get a quote from the vendor

All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.

Email Packages

  • 1,000 Emails – $25.00 (0.025¢ per email)
  • 2,500 Emails – $49.00 (0.019¢ per email)
  • 5,000 Emails – $79.00 (0.015¢ per email)
  • 7,500 Emails – $109.00 (0.014¢ per email)
  • 10,000 Emails – $139.00 (0.013¢ per email)
  • 20,000 Emails – $199.00 (0.009¢ per email)
  • 50,000 Emails – $349.00 (0.006¢ per email)
  • 100,000 Emails – $629.00 (0.006¢ per email)
  • For more emails get a quote from the vendor

SMS Packages

  • 500 SMS – $41.00 (0.083¢ per SMS)
  • 1,000 SMS – $78.00 (0.078¢ per SMS)
  • 3,000 SMS – $218.00 (0.07¢ per SMS)
  • 5,000 SMS – $344.00 (0.06¢ per SMS)
  • 10,000 SMS – $643.00 (0.0644¢ per SMS)
  • 25,000 SMS – $1,511.00 (0.0605¢ per SMS)
  • For more SMS get a quote from the vendor

SMS messaging to the USA not available yet.

ActiveTrail also offers tailored pricing for custom plans.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Lufthansa, Visa, Crocs

Integrations

ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:

  • Salesforce
  • WordPress
  • Facebook Lead Ads
  • Google Analytics
  • Optimove
  • Zapier
  • Priority
  • Personalics
  • Cashcow
  • PayPal

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

ActiveTrail is a comprehensive email and SMS marketing automation software.

Company Email

Contact No.

Company's Address

Derech Menachem Begin 48,
Tel Aviv-Yafo 66180,
Israel

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

HubSpot Marketing offers four enterprise pricing plans to meet the needs of different users. A variety of paid add-ons is also availble to enhance its productivity.

Here are the details:

Free

  • Contact Forms
  • Lead Capture Pop-Up Forms
  • Contact Database
  • Traffic and Conversion Analytics
  • Integration with CMS, Email, and Form Tools

Starter – $50/month

  • Lead analytics dashboard
  • Lead flows
  • Collected forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • HubSpot branding removed
  • Custom form fields
  • Phone & email support

Basic – $200/month (required onboarding $600)

  • 100 contacts
  • Content creation tools
  • Content optimization
  • Email marketing
  • Social media suite
  • Marketing Analytics dashboard

Pro – $800/month (required onboarding $3,000)

  • 1000 contacts
  • All features from the Basic plan
  • Marketing Automation
  • Goal based nurturing
  • Custom workflows
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • User roles
  • A/B Testing CTAs
  • A/B Test Emails

Enterprise – $2,400/month (required onboarding $5,000)

  • 10,000 Contacts
  • All features from the Pro plan
  • Revenue Reporting
  • Custom Event Reporting
  • Custom Event Automation Triggers
  • Predictive Lead Scoring
  • Contacts Reporting
  • Company Reporting
  • Event-Based Segmentation

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

HubSpot Marketing integrates with a variety of CMSs, Email service providers, eCommerce tools, and social networks. Contact support for more information.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

Almost as essential as useful features and client support quality are pricing plans made available by Improvely and ActiveTrail. While cost should not be a deciding factor it’s surely a key thing to think about. You should count on a flexible pricing package that can be adjusted to your business size and painlessly scaled up if your team grows. Make sure you don’t choose packages that include advanced features that you won’t find useful and always try to get in touch with the vendor directly as big companies can usually count on more affordable prices. You should also try out a free trial or demo of each solution to spend at least some time on actual work with the system. It’s a useful experience that doesn’t need you to invest any money and gives you a reliable overview of what it feels like to work with Improvely and ActiveTrail.

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