What is better IBM Marketing Cloud or Freshmarketer? If you’re experiencing a tough time picking the right Marketing Software product for your company, try to do a comparison of the available software and see which service offers more advantages. In particular, here you can assess IBM Marketing Cloud (overall score: 8.8; user rating: 99%) vs. Freshmarketer (overall score: 8.8; user rating: 100%) for their overall performance.
You can even see which one provides more functions that you need or which has more suitable pricing plans for your current budget. Using a clear table to evaluate their features will significantly improve the likelihood of obtaining the right product for your company. Take a closer look at other factors of the software such as ease-of-use, adaptability, scalability, and pricing options.
In the event you need to quickly locate the more reliable Marketing Automation Software according to our review team we suggest you examine the following products: Brevo, HubSpot Marketing Hub, Pardot.
Freshmarketer offers four pricing tiers that are billed either monthly or annually. The number of users for the plans is based on the number of “marketing contacts” and not per user.
Free Plan
Up to 100 base contacts
Marketing Activities: Tasks, Appointments, and Notes
Contact Management
CRM Customization: Rename modules, Search
Email Marketing Campaigns
Data Administration
24/5 support
Mobile App for Android and iOS
Growth Plan – $19/user/month (Billed Annually) or $23/user/month (Billed Monthly)
Everything in the Free plan
Up to 2,000 base contacts
Basic Segmentation
Custom Fields
Merge/Clone Records
Drag-and-drop Email Editor
Custom Domains
Marketing Journey Builder
Notifications (In-app, email, mobile phone, desktop)
AI insights
Pro Plan – $89.40 $149/user/month (Billed Annually) or $107.40 $179/user/month (Billed Monthly)
Everything in the Growth plan
Up to 5,000 base contacts
Behavioral Segmentation
Advanced CRM Customization
Time-zone based delivery of emails
IntelliAssign – Round robin method to transfer incoming chat queries to agent
Custom Roles for Access Rights
Enterprise Plan – $179.40 $299/user/month (Billed Annually) or $215.40 $359/user/month (Billed Monthly)
Everything in the Growth plan
Up to 10,000 base contacts
Sales and Marketing Home Dashboard
Auto-profile Enrichment
Transactional Emails
Field-level Permissions
Advanced Metrics
Dedicated Account Manager
Freshmarketer is currently offering a 40% discount on the Pro and Enterprise plans. The discount covers the first 12 months of renewal. Customers will also receive complimentary onboarding services valued at $1000. The offer is valid until February 29, 2024. The discount is applicable for customers who sign up during the specified holiday promotion period and from the holiday landing page.
Freshmarketer users can leverage its app marketplace and its API capabilities to integrate with a number of applications. Some examples of apps it can connect with are:
Website Integration
SMS Integration
Facebook Messenger
WhatsApp
Apple Business Chat
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Sears, Saraiva, Mindable
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
All-in-one conversion rate optimization (CRO) suite designed to help marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. With powerful campaigns analytics in Freshmarketer, users gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.
Almost as crucial as useful features and client support level are pricing plans provided by IBM Marketing Cloud and Freshmarketer. Even though pricing should not be the sole element it’s definitely a significant thing to think about. You should expect a flexible pricing plan that can be matched with your team size and effortlessly scaled up every time your company grows. Be sure that you don’t pick plans that have complex functionalities that you won’t use and always try to get in touch with the vendor directly as enterprises can frequently benefit from special pricing. You should also try out a free trial or demo of every software to spend at least some time using it. It’s a useful experience that doesn’t need you to invest any money and offers a solid overview of what it feels like to work with IBM Marketing Cloud and Freshmarketer.
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