What is better IBM Marketing Cloud or ActiveTrail? If you’re getting a difficult time picking the right Marketing Software product for your needs, we suggest that you do a comparison of the available software and discover which service offers more benefits. In particular, here you can compare IBM Marketing Cloud (overall score: 8.8; user rating: 99%) vs. ActiveTrail (overall score: 9.1; user rating: 100%) for their overall performance.
You can even see which one provides more tools that you need or which has better pricing plans for your current situation. Having a clear table to match their features will significantly boost the odds of finding the best product for your company. Pay attention to other areas of the software for example ease-of-use, adaptability, scalability, and pricing plans.
We did our best to review all popular Marketing Automation Software products available on the market, but among them these three caught our special attention: Brevo, Pardot, HubSpot Marketing Hub.
ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:
Monthly Plans
Up to 500 Contacts – $7.00/month billing
Up to 1,000 Contacts – $12.00/month billing
Up to 2,500 Contacts – $24.00/month billing
Up to 5,000 Contacts – $38.00/month billing
Up to 10,000 Contacts – $55.00/month billing
Up to 20,000 Contacts – $101.00/month billing
Up to 40,000 Contacts – $160.00/month billing
Up to 60,000 Contacts – $194.00/month billing
For more contacts get a quote from the vendor
All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.
Email Packages
1,000 Emails – $25.00 (0.025¢ per email)
2,500 Emails – $49.00 (0.019¢ per email)
5,000 Emails – $79.00 (0.015¢ per email)
7,500 Emails – $109.00 (0.014¢ per email)
10,000 Emails – $139.00 (0.013¢ per email)
20,000 Emails – $199.00 (0.009¢ per email)
50,000 Emails – $349.00 (0.006¢ per email)
100,000 Emails – $629.00 (0.006¢ per email)
For more emails get a quote from the vendor
SMS Packages
500 SMS – $41.00 (0.083¢ per SMS)
1,000 SMS – $78.00 (0.078¢ per SMS)
3,000 SMS – $218.00 (0.07¢ per SMS)
5,000 SMS – $344.00 (0.06¢ per SMS)
10,000 SMS – $643.00 (0.0644¢ per SMS)
25,000 SMS – $1,511.00 (0.0605¢ per SMS)
For more SMS get a quote from the vendor
SMS messaging to the USA not available yet.
ActiveTrail also offers tailored pricing for custom plans.
ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:
Salesforce
Zapier
Facebook
Wordpress
Magento
Shopify
Prestashop
Paypal
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Perion, Medispec, Crocs
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
A comprehensive marketing automation software for marketers who are still navigating the complexity of automated email and SMS marketing campaigns. ActiveTrail offers modern tools for multichannel marketing including A/B testing, pixel tracker, survey tools, and more. It also provides customizable landing pages and templates for email and SMS campaigns.
When you compare different Marketing Software products you shouldn’t simply explore their features list and available pricing plans. Pay attention to the fact that the software must be meeting your work processes and business so the more flexible their offer the better. Learn which systems are supported by IBM Marketing Cloud and ActiveTrail and be certain you will get mobile support for whatever devices you work on in your company. It may also be a good idea to find out which languages and countries are supported, because this might be a key element for many firms.
Page last modified
Why is FinancesOnline free?
FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.
