MENU
GET LISTED
GET LISTED
SHOW ALLPOPULAR CATEGORIES

Compare HubSpot vs IBM Marketing Cloud

What is better HubSpot or IBM Marketing Cloud? There is a wide range of Marketing Software products out there today. The simplest way to find out which app fits your needs best is to compare them side by side. For example, here you can assess HubSpot and IBM Marketing Cloud for their overall score (9.0 vs. 8.8, respectively) or their user satisfaction rating (99% vs. 99%, respectively).

You can also review their individual modules and pricing conditions along with other valuable information below. When matching products be sure to examine their similar advantages and mark their distinctive elements to obtain a clearer picture of both deals. Likewise, remember to assess secondary features like security, backup, usability, and helpdesk support.

Users who don't have much time or could use a Marketing Software suggestion from our team may want to examine these top choices for this year: Pardot, HasOffers, HubSpot Marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action
  • Progressive Profiling
  • A/B Testing Landing Pages
  • Segmentation
  • Custom Lead Scoring
  • Sales Lead Revisit Notifications
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Email Optimizer
  • Email Testing
  • List Building
  • Branching
  • Email Lead Nurturing
  • Sales Notifications
  • Automation Templates (Recipes)
  • Event-based Automation Triggers

Pricing Info

HubSpot’s enterprise pricing scheme will depend on whether you’re interested to purchase the CRM, Sales, or Marketing module. Here are the details:

HubSpot CRM is available for free to all users. You can easily get started for free here.

HubSpot Marketing Suite, on the other hand, is offered in three packages designed to address varying needs and business requirements as well as volume of customers. A free trial option is also available.

Basic – $200/month (billed annually)

  • 100 Contacts + $100 per 1k extra
  • Content Marketing
  • Email Marketing
  • Social Media
  • Analytics

Pro – $800/month (billed annually)

  • 1,000 Contacts + $50 per 1k extra
  • Everything in Basic, Plus:
  • Salesforce Integration
  • Marketing Automation
  • Smart Content

Enterprise – $2,400/month (billed annually)

  • 10,000 Contacts + 10 per 1k extra
  • Everything in Pro, Plus:
  • A/B Testing
  • Predictive Lead Scoring
  • Advanced Reporting

HubSpot Sales’s Basic package is free, and offers everything you need in order to adopt effective inbound sales processes. A Pro package is also available:

HubSpot Sales Basics – free

  • Gmail & Outlook integration
  • HubSpot CRM integration & API
  • Email Scheduling
  • Email Notifications
  • Limited Email Tracking History
  • Limited Email Templates
  • Limited calling
  • Limited documentation

HubSpot Sales Pro$50/user/month

  • All features from the Free plan (unlimited)
  • Sequences
  • Prospects
  • Meetings

*A reporting add-on is available for all modules against a $200 one-time fee.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

TradeGecko, DeskDirector, RandStad

Integrations

HubSpot integrates with the following business systems and applications:

  • Zendesk
  • LiveChat
  • Zopim
  • Snapengage
  • Zapier
  • Bitium
  • Azuqua
  • Pipemonk
  • Shopify
  • Wordpress
  • Magento
  • Survicate
  • Wufoo
  • Wistia
  • Gravityforms
  • BigCommerce
  • Ektron
  • Wrike
  • ProjectManager
  • Salesforce
  • Zoho CRM
  • Pipedrive
  • Nimble
  • TeamSupport
  • Freshdesk
  • Pipeliner CRM
  • 1CRM
  • Base CRM
  • SurveyMonek
  • Eventbrite
  • SugarCRM
  • LoginRadius
  • MicrosoftDynamics
  • Velocify
  • Amity
  • Workbooks CRM
  • Mothernode

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot is a software platform that offers marketing, sales, and CRM tools to help you grow like a company twice your size while connecting like a real human being.

Company Email

Contact No.

Company's Address

HubSpot, Inc.
25 First St, 2nd Floor
Cambridge, MA 02141
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.8

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • IBM Lead Management
  • IBM Digital Marketing
  • Journey Design
  • IBM Analytics

Pricing Info

IBM Marketing Cloud SMB and enterprise pricing information is available only upon request. Contact the company for further details.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Payoneer, Studio Moderna, Caffe Nero

Integrations

IBM Marketing Cloud integrates with the following systems and applications:

  • Microsoft Dynamic CRM
  • Microsoft Solutions
  • Beckon
  • Shoutlet
  • Adobe Marketing Cloud
  • Login Radius

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Use IBM Marketing Cloud to turn the prospects into leads and spread your business across a large customer base.

Company Email

Contact No.

Company's Address

IBM Corporation
1 New Orchard Road
Armonk, New York 10504-1722
USA

It may not always be sufficient to just compare HubSpot and IBM Marketing Cloud against one another. While reliable features, cost and customer reviews are all crucial and should be considered when making a final choice, you should also pay attention to the recognition and awards merited by each app. Very often a less popular software may turn out to be a good choice that was distinguished with B2B awards such as our Exceptional Customer Support Award which shows that in spite of limited market popularity it’s a worthy rival to the products that rule the market.

Page last modified