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Compare HubSpot vs IBM Campaign

What is better HubSpot or IBM Campaign? We are here to simplify the process of assessing Marketing Software products for you. For instance, on this page you can examine the overall performance of HubSpot (9.0) and compare it with the overall performance of IBM Campaign (8.2). You may also match their overall user satisfaction rating: HubSpot (99%) vs. IBM Campaign (100%).

What’s more, study their functions carefully to find out which product can better deal with your company’s needs. Generally, any business app should allow you to quickly check the big picture, at the same time allowing you immediate access to the details.

As of now, the top solutions in our Marketing Software category are: Pardot, bpm’online marketing, HubSpot Marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action
  • Progressive Profiling
  • A/B Testing Landing Pages
  • Segmentation
  • Custom Lead Scoring
  • Sales Lead Revisit Notifications
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Email Optimizer
  • Email Testing
  • List Building
  • Branching
  • Email Lead Nurturing
  • Sales Notifications
  • Automation Templates (Recipes)
  • Event-based Automation Triggers

Pricing Info

HubSpot’s enterprise pricing scheme will depend on whether you’re interested to purchase the CRM, Sales, or Marketing module. Here are the details:

HubSpot CRM is available for free to all users. You can easily get started for free here.

HubSpot Marketing Suite, on the other hand, is offered in three packages designed to address varying needs and business requirements as well as volume of customers. A free trial option is also available.

Basic – $200/month (billed annually)

  • 100 Contacts + $100 per 1k extra
  • Content Marketing
  • Email Marketing
  • Social Media
  • Analytics

Pro – $800/month (billed annually)

  • 1,000 Contacts + $50 per 1k extra
  • Everything in Basic, Plus:
  • Salesforce Integration
  • Marketing Automation
  • Smart Content

Enterprise – $2,400/month (billed annually)

  • 10,000 Contacts + 10 per 1k extra
  • Everything in Pro, Plus:
  • A/B Testing
  • Predictive Lead Scoring
  • Advanced Reporting

HubSpot Sales’s Basic package is free, and offers everything you need in order to adopt effective inbound sales processes. A Pro package is also available:

HubSpot Sales Basics – free

  • Gmail & Outlook integration
  • HubSpot CRM integration & API
  • Email Scheduling
  • Email Notifications
  • Limited Email Tracking History
  • Limited Email Templates
  • Limited calling
  • Limited documentation

HubSpot Sales Pro$50/user/month

  • All features from the Free plan (unlimited)
  • Sequences
  • Prospects
  • Meetings

*A reporting add-on is available for all modules against a $200 one-time fee.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

TradeGecko, DeskDirector, RandStad

Integrations

HubSpot integrates with the following business systems and applications:

  • Zendesk
  • LiveChat
  • Zopim
  • Snapengage
  • Zapier
  • Bitium
  • Azuqua
  • Pipemonk
  • Shopify
  • Wordpress
  • Magento
  • Survicate
  • Wufoo
  • Wistia
  • Gravityforms
  • BigCommerce
  • Ektron
  • Wrike
  • ProjectManager
  • Salesforce
  • Zoho CRM
  • Pipedrive
  • Nimble
  • TeamSupport
  • Freshdesk
  • Pipeliner CRM
  • 1CRM
  • Base CRM
  • SurveyMonek
  • Eventbrite
  • SugarCRM
  • LoginRadius
  • MicrosoftDynamics
  • Velocify
  • Amity
  • Workbooks CRM
  • Mothernode

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot is a software platform that offers marketing, sales, and CRM tools to help you grow like a company twice your size while connecting like a real human being.

Company Email

Contact No.

Company's Address

HubSpot, Inc.
25 First St, 2nd Floor
Cambridge, MA 02141
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.2

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Campaign Management
  • Flowchart Management
  • Process Configuration
  • Using Queries to Select Data
  • Target Cell Management
  • Contact History
  • Campaign Response Tracking
  • Session Flowcharts
  • Stored Objects

Pricing Info

IBM Campaign pricing is available on a by quote basis only. Contact IBM Campaign directly for more detailed pricing information.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Getin Noble Bank S.A., Zalando, HM Health Solutions

Integrations

IBM Campaign seamlessly integrates with other IBM products:

  • IBM Digital Analytics
  • IBM eMessage
  • IBM Marketing Operations
  • IBM Opportunity Detect
  • IBM Silveropo Engage
  • IBM SPSS Modeler Advantage Marketing Edition

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

IBM Campaign offers businesses a multiple-channel campaign management platform.

Company Email

Contact No.

Company's Address

IBM Corporation
1 New Orchard Road
Armonk, New York 10504-1722
United States

Please note that even though both HubSpot and IBM Campaign may provide an excellent array of features each solution might be aimed at a different business size. If you are comparing features you may want to give some attention to a business size they are meant for. Specific elements may scale up well for huge enterprises but if you own a small or mid-sized company it’s frequently better to avoid paying for customized functionalities that you might never have a chance to use.

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