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Compare HubSpot vs Customer.io

What is better HubSpot or Customer.io? Today’s firms require the top Marketing Software product to keep on being competitive. On this page we help you with buying the best product, by allowing you to examine HubSpot and Customer.io down to the very details of their individual features.

It is also possible to examine our overall scoring values, which rate the software general quality and performance. HubSpot got a 9.0 score, while Customer.io has a score of 8.8. Likewise, you may compare their general user satisfaction rating: 99% (HubSpot) against 100% (Customer.io). Keep in mind to select the solution that best addresses your most urgent issues, not the solution with the most robust features.

Users who want to save some time or could use a Marketing Software advice from our team may want to investigate these top choices for the current year: HubSpot Marketing, HasOffers, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action
  • Progressive Profiling
  • A/B Testing Landing Pages
  • Segmentation
  • Custom Lead Scoring
  • Sales Lead Revisit Notifications
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Email Optimizer
  • Email Testing
  • List Building
  • Branching
  • Email Lead Nurturing
  • Sales Notifications
  • Automation Templates (Recipes)
  • Event-based Automation Triggers

Pricing Info

HubSpot’s enterprise pricing scheme will depend on whether you’re interested to purchase the CRM, Sales, or Marketing module. Here are the details:

HubSpot CRM is available for free to all users. You can easily get started for free here.

HubSpot Marketing Suite, on the other hand, is offered in three packages designed to address varying needs and business requirements as well as volume of customers. A free trial option is also available.

Basic – $200/month (billed annually)

  • 100 Contacts + $100 per 1k extra
  • Content Marketing
  • Email Marketing
  • Social Media
  • Analytics

Pro – $800/month (billed annually)

  • 1,000 Contacts + $50 per 1k extra
  • Everything in Basic, Plus:
  • Salesforce Integration
  • Marketing Automation
  • Smart Content

Enterprise – $2,400/month (billed annually)

  • 10,000 Contacts + 10 per 1k extra
  • Everything in Pro, Plus:
  • A/B Testing
  • Predictive Lead Scoring
  • Advanced Reporting

HubSpot Sales’s Basic package is free, and offers everything you need in order to adopt effective inbound sales processes. A Pro package is also available:

HubSpot Sales Basics – free

  • Gmail & Outlook integration
  • HubSpot CRM integration & API
  • Email Scheduling
  • Email Notifications
  • Limited Email Tracking History
  • Limited Email Templates
  • Limited calling
  • Limited documentation

HubSpot Sales Pro$50/user/month

  • All features from the Free plan (unlimited)
  • Sequences
  • Prospects
  • Meetings

*A reporting add-on is available for all modules against a $200 one-time fee.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

TradeGecko, DeskDirector, RandStad

Integrations

HubSpot integrates with the following business systems and applications:

  • Zendesk
  • LiveChat
  • Zopim
  • Snapengage
  • Zapier
  • Bitium
  • Azuqua
  • Pipemonk
  • Shopify
  • Wordpress
  • Magento
  • Survicate
  • Wufoo
  • Wistia
  • Gravityforms
  • BigCommerce
  • Ektron
  • Wrike
  • ProjectManager
  • Salesforce
  • Zoho CRM
  • Pipedrive
  • Nimble
  • TeamSupport
  • Freshdesk
  • Pipeliner CRM
  • 1CRM
  • Base CRM
  • SurveyMonek
  • Eventbrite
  • SugarCRM
  • LoginRadius
  • MicrosoftDynamics
  • Velocify
  • Amity
  • Workbooks CRM
  • Mothernode

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot is a software platform that offers marketing, sales, and CRM tools to help you grow like a company twice your size while connecting like a real human being.

Company Email

Contact No.

Company's Address

HubSpot, Inc.
25 First St, 2nd Floor
Cambridge, MA 02141
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.8

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $150

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • A/B Testing
  • Track Conversions
  • Delivery Window
  • Send a Series
  • Liquid Templating
  • Custom Designs
  • Segmentations
  • Pageviews
  • Export Segment Data to CSV
  • Activity Stream
  • Rich Customer Profile
  • Archives

Pricing Info

Customer.io offers a variety of SMB and enterprise pricing plans, as follow:

Basic – $150/month

  • up to 100,000 users
  • Send messages across email, push notifications, and SMS
  • One system for triggered, transactional and broadcast messages
  • Flexible usage based plan you can cancel anytime

Premium – $1,000/month

  • For advanced needs, large, or fast-growing businesses
  • Everything in Basic
  • Onboarding Assistance
  • Guaranteed Pricing
  • Dedicated Customer Success Manager
  • Premium Features

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Trello, Viki, The Knot, Glambox

Integrations

Customer.io integrates with the following systems and applications:

  • JavaScript
  • Segment.com
  • SchoolKeep

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Customer.io is a software app that automates behavioral messages that keep customers in perspective. The data gained through the web personalizes and converts messages.

Company Email

Contact No.

Company's Address

921 SW Washington St
Portland, Oregon 97205
USA

If you continue having second thoughts about which service will work best in your case it might be a sensible idea to examine each service’s social metrics. Such metrics are frequently a way to see how popular a given product is and how wide is its online presence. For instance HubSpot Twitter account has currently 669592 followers. At the same time Customer.io Twitter is followed by 2631 users.

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