Compare Brightcove vs. HubSpot

Finding the suitable Content Management Software product is as easy as assessing the strong and weak characteristics and terms offered by HubSpot and Brightcove. Here you can also match their overall scores: 9.0 for HubSpot vs. 8.9 for Brightcove. Or you can verify their general user satisfaction rating, 99% for HubSpot vs. 94% for Brightcove. We suggest that you put some effort and study their differences and determine which one is the better alternative for your organization. What’s more keep in mind to take into account your company’s or industry’s special situation, for example, a multilingual solution for a global staff or a mobile platform to help you work on the go. Users who don't have much time or need a Marketing Software advice from our experts may want to take a look at these top choices for the current year: Serpstat, SEMrush, HubSpot Marketing.





Brightcove screenshot HubSpot screenshot
Pricing Page


Our Score

8.9 ?

Our Score

9.0 ?

Client Satisfaction

Client Satisfaction

Client Satisfaction

94% ?

Client Satisfaction

99% ?



by quote


Pricing Type

Pricing Type

Quote-based Free | Monthly payment | Annual Subscription
Complete Review

Complete Review

Product Info

Product Info

Brightcove is a video content management solution designed to maximize the engagement and conversion rates of your videos.
HubSpot is a software platform that offers marketing, sales, and CRM tools to help you grow like a company twice your size while connecting like a real human being.
Useful Links
List of Features

List of Features

Brightcove FEATURES

  • Video Library Management
  • Playback
  • Portal
  • Live Events
  • Social Sharing
  • Lead Capture and Conversion
  • Analytics
  • Integrations
  • Content Management
  • Ingest and Transcoding
  • HTML5 Video
  • Advertising
  • Hybrid Digital TV


  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action
  • Progressive Profiling
  • A/B Testing Landing Pages
  • Segmentation
  • Custom Lead Scoring
  • Sales Lead Revisit Notifications
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Email Optimizer
  • Email Testing
  • List Building
  • Branching
  • Email Lead Nurturing
  • Sales Notifications
  • Automation Templates (Recipes)
  • Event-based Automation Triggers
Business Size

Business Size

Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Pricing Plans

Pricing Plans

Brightcove is available in different personalized plans. However, its pricing information is only available upon a quote request. For an overview of their plans, here are the packages they offer:


  • Professional – by quote
  • Enterprise – by quote

Key Features:

  • Interactive Video
  • MAP/CRM Integrations
  • Social Distribution
  • Video Portals
  • Viewership Analytics

Enterprise Comms

  • Starter – by quote
  • Enterprise – by quote

Key Features:

  • Internal Video Portals
  • Internal Viewer Analytics
  • Secure Live Streaming
  • Secure Video Playback
  • Single Sign-On

Monetization – by quote

Key Features:

  • Ad Server Integrations
  • HLSe Encryption & DRM
  • OTT Solutions
  • Server-Side Ad insertion
  • 24/7 Live

HubSpot’s enterprise pricing scheme will depend on whether you’re interested to purchase the CRM, Sales, or Marketing module. Here are the details:

HubSpot CRM is available for free to all users. You can easily get started for free here.

HubSpot Marketing Suite, on the other hand, is offered in three packages designed to address varying needs and business requirements as well as volume of customers. A free trial option is also available.

Basic – $200/month (billed annually)

  • 100 Contacts + $100 per 1k extra
  • Content Marketing
  • Email Marketing
  • Social Media
  • Analytics

Pro – $800/month (billed annually)

  • 1,000 Contacts + $50 per 1k extra
  • Everything in Basic, Plus:
  • Salesforce Integration
  • Marketing Automation
  • Smart Content

Enterprise – $2,400/month (billed annually)

  • 10,000 Contacts + 10 per 1k extra
  • Everything in Pro, Plus:
  • A/B Testing
  • Predictive Lead Scoring
  • Advanced Reporting

HubSpot Sales’s Basic package is free, and offers everything you need in order to adopt effective inbound sales processes. A Pro package is also available:

HubSpot Sales Basics – free

  • Gmail & Outlook integration
  • HubSpot CRM integration & API
  • Email Scheduling
  • Email Notifications
  • Limited Email Tracking History
  • Limited Email Templates
  • Limited calling
  • Limited documentation

HubSpot Sales Pro$50/user/month

  • All features from the Free plan (unlimited)
  • Sequences
  • Prospects
  • Meetings

*A reporting add-on is available for all modules against a $200 one-time fee.

Pricing Page

Pricing Page

Learn more about Brightcove pricing Learn more about HubSpot pricing
Company Email

Company Email

Available Support

Available Support

Ticket Training
Ticket Training
Languages Supported

Languages Supported

English English
Prominent Customers

Prominent Customers

Aljazeera, Citrix, Honda TradeGecko, DeskDirector, RandStad
Contact Address

Contact Address

290 Congress St,
Boston, MA 02110,
United States
HubSpot, Inc.
25 First St, 2nd Floor
Cambridge, MA 02141
Phone Number

Phone Number

+1 888 882 1880 +1-844-456-1458


No information available.

HubSpot integrates with the following business systems and applications:

  • Zendesk
  • LiveChat
  • Zopim
  • Snapengage
  • Zapier
  • Bitium
  • Azuqua
  • Pipemonk
  • Shopify
  • Wordpress
  • Magento
  • Survicate
  • Wufoo
  • Wistia
  • Gravityforms
  • BigCommerce
  • Ektron
  • Wrike
  • ProjectManager
  • Salesforce
  • Zoho CRM
  • Pipedrive
  • Nimble
  • TeamSupport
  • Freshdesk
  • Pipeliner CRM
  • 1CRM
  • Base CRM
  • SurveyMonek
  • Eventbrite
  • SugarCRM
  • LoginRadius
  • MicrosoftDynamics
  • Velocify
  • Amity
  • Workbooks CRM
  • Mothernode
Available Devices

Available Devices

Windows Mobile
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Popular Alternatives

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It may not always be enough to simply compare HubSpot and Brightcove against each other. Although reliable tools, cost and user experience are all crucial and should be considered when making a final choice, you should also check out the recognition and awards won by every software. Very often a less dominant solution may turn out to be a good choice that was distinguished with B2B awards such as our Experts’ Choice Award which reveals that in spite of smaller market presence it’s a worthy rival to the services that dominate the market.