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Compare HubSpot vs AppNexus

What is better HubSpot or AppNexus? Getting the most effective Marketing Software product is all about evaluating various solutions and determining the top software for your specific needs. Our exclusive process gives you a fast look at the general rating of HubSpot and AppNexus. For all round quality and performance, HubSpot scored 9.0, while AppNexus scored 8.5. On the other hand, for user satisfaction, HubSpot earned 99%, while AppNexus earned 98%.

Below it's also possible to look at their characteristics, terms, plans, etc. to determine what program will be more appropriate for your company. One critical element to assess is if the application can enable/disable restrictions on various types of users to secure any sensitive business data.

We are aware that not all people have the time to examine dozens of different solutions, so we created a list of recommendations that you may find useful. Our top selections for the Marketing Software category are: HubSpot Marketing, Pardot, HasOffers.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring
  • Social Media Publishing
  • Social Media Analytics
  • Social Media Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action
  • Progressive Profiling
  • A/B Testing Landing Pages
  • Segmentation
  • Custom Lead Scoring
  • Sales Lead Revisit Notifications
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Email Optimizer
  • Email Testing
  • List Building
  • Branching
  • Email Lead Nurturing
  • Sales Notifications
  • Automation Templates (Recipes)
  • Event-based Automation Triggers

Pricing Info

HubSpot’s enterprise pricing scheme will depend on whether you’re interested to purchase the CRM, Sales, or Marketing module. Here are the details:

HubSpot CRM is available for free to all users. You can easily get started for free here.

HubSpot Marketing Suite, on the other hand, is offered in three packages designed to address varying needs and business requirements as well as volume of customers. A free trial option is also available.

Basic – $200/month (billed annually)

  • 100 Contacts + $100 per 1k extra
  • Content Marketing
  • Email Marketing
  • Social Media
  • Analytics

Pro – $800/month (billed annually)

  • 1,000 Contacts + $50 per 1k extra
  • Everything in Basic, Plus:
  • Salesforce Integration
  • Marketing Automation
  • Smart Content

Enterprise – $2,400/month (billed annually)

  • 10,000 Contacts + 10 per 1k extra
  • Everything in Pro, Plus:
  • A/B Testing
  • Predictive Lead Scoring
  • Advanced Reporting

HubSpot Sales’s Basic package is free, and offers everything you need in order to adopt effective inbound sales processes. A Pro package is also available:

HubSpot Sales Basics – free

  • Gmail & Outlook integration
  • HubSpot CRM integration & API
  • Email Scheduling
  • Email Notifications
  • Limited Email Tracking History
  • Limited Email Templates
  • Limited calling
  • Limited documentation

HubSpot Sales Pro$50/user/month

  • All features from the Free plan (unlimited)
  • Sequences
  • Prospects
  • Meetings

*A reporting add-on is available for all modules against a $200 one-time fee.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

TradeGecko, DeskDirector, RandStad

Integrations

HubSpot integrates with the following business systems and applications:

  • Zendesk
  • LiveChat
  • Zopim
  • Snapengage
  • Zapier
  • Bitium
  • Azuqua
  • Pipemonk
  • Shopify
  • Wordpress
  • Magento
  • Survicate
  • Wufoo
  • Wistia
  • Gravityforms
  • BigCommerce
  • Ektron
  • Wrike
  • ProjectManager
  • Salesforce
  • Zoho CRM
  • Pipedrive
  • Nimble
  • TeamSupport
  • Freshdesk
  • Pipeliner CRM
  • 1CRM
  • Base CRM
  • SurveyMonek
  • Eventbrite
  • SugarCRM
  • LoginRadius
  • MicrosoftDynamics
  • Velocify
  • Amity
  • Workbooks CRM
  • Mothernode

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot is a software platform that offers marketing, sales, and CRM tools to help you grow like a company twice your size while connecting like a real human being.

Company Email

Contact No.

Company's Address

HubSpot, Inc.
25 First St, 2nd Floor
Cambridge, MA 02141
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.5

User Satisfaction

CUSTOMER EXPERIENCE 98%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Programmable Bidding
  • Bid Stream
  • Impression Logs
  • Segment Activation Services
  • Viewable Performance Tools
  • API Integration

Pricing Info

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Microsoft, LinkedIn, Figaro Media Group

Integrations

AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

AppNexus is the leading programmable DSP in the media buying industry.

Company Email

info@appnexus.com

Contact No.

Company's Address

28 W. 23rd Street
New York, New York 10010
USA

When you choose a solution that you believe will be an actual asset for your team you shouldn’t simply pay attention to what reviewers have to say about it. In many cases personal experience with the software may change, depending on specific goals and work processes. That’s why in our reviews we also offer our User Satisfaction Rating for each product to give you a reliable impression of how real users of HubSpot and AppNexus evaluate their experience with the product. Our system is built around complex analysis of product appearances on other websites, social media as well as blogs, so you are going to receive a comprehensive and credible landscape of what other users think about each solution. In this example HubSpot has a total satisfaction rating at 99% while for AppNexus 98% of users claim they had a positive experience with it.

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