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Compare HubSpot Marketing vs IBM Campaign

What is better HubSpot Marketing or IBM Campaign? If you want a competent Marketing Software product for your organization you need to remember to evaluate different alternatives. It doesn’t have to be difficult, and can be as easy as matching their features in a table like the one below. You will also get a brief idea how each product functions. For instance, on this page you can check HubSpot Marketing’s overall score of 9.5 and compare it against IBM Campaign’s score of 8.2; or HubSpot Marketing’s user satisfaction level at 99% versus IBM Campaign’s 100% satisfaction score.

The contrast can help you find out the strengths and weaknesses of each application, and make up your mind on which one suits you requirements better. On top of the robust features, the solution that is easy to understand and use is always the better product.

Right now, the most significant services in our Marketing Software category are: Pardot, HubSpot Marketing, HasOffers.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.2

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Campaign Management
  • Flowchart Management
  • Process Configuration
  • Using Queries to Select Data
  • Target Cell Management
  • Contact History
  • Campaign Response Tracking
  • Session Flowcharts
  • Stored Objects

Pricing Info

IBM Campaign pricing is available on a by quote basis only. Contact IBM Campaign directly for more detailed pricing information.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Getin Noble Bank S.A., Zalando, HM Health Solutions

Integrations

IBM Campaign seamlessly integrates with other IBM products:

  • IBM Digital Analytics
  • IBM eMessage
  • IBM Marketing Operations
  • IBM Opportunity Detect
  • IBM Silveropo Engage
  • IBM SPSS Modeler Advantage Marketing Edition

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

IBM Campaign offers businesses a multiple-channel campaign management platform.

Company Email

Contact No.

Company's Address

IBM Corporation
1 New Orchard Road
Armonk, New York 10504-1722
United States

In case you are still having second thoughts about which product will perform best for your business it might be a sound idea to check out each service’s social metrics. These metrics are quite often an indicator of how popular a given software is and how extensive is its online presence. For example HubSpot Marketing Twitter account has currently 790199 followers. At the same time IBM Campaign Twitter is followed by 282585 people.

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