Compare HubSpot Marketing vs. eTrigue

There are numerous Marketing Software products available for businesses right now. The simplest way to find out which service fits your needs best is to examine them side by side. As an example, here you can assess HubSpot Marketing and eTrigue for their overall score (9.5 vs. 7.4, respectively) or their user satisfaction rating (99% vs. 100%, respectively). You can also compare their features and pricing conditions along with other useful information below. When matching products make sure you analyze their corresponding features and mark their differences to have a clearer picture of both deals. Similarly, remember to evaluate secondary issues like security, backup, usability, and helpdesk support. Those of you who don't have much time or need a Marketing Software suggestion from our team might want to examine these top choices for the current year: HubSpot Marketing, Serpstat, SEMrush.

HubSpot Marketing




HubSpot Marketing screenshot eTrigue screenshot
Pricing Details

Our Score

Our Score

9.5 ?

Our Score

7.4 ?

Client Satisfaction

Client Satisfaction

Client Satisfaction

99% ?

Client Satisfaction

100% ?





Pricing Model

Pricing Model

Free | Monthly payment Monthly payment
Detailed Review

Detailed Review



HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.
eTrigue can be used by small to medium-sized businesses to build email campaigns, landing pages and sophisticated multi-stage nurturing programs.
Quick Links
Devices Supported

Devices Supported

Windows Mobile
Contact Phone

Contact Phone

+353-1-521-4400 +1-800-858-8500 (toll-free)
Pricing Details

Pricing Details

Learn more about HubSpot Marketing pricing Learn more about eTrigue pricing


English English, Germany, India, Japan
Types of Clients

Types of Clients

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Available Plans

Available Plans

HubSpot Marketing offers four enterprise pricing plans to meet the needs of different users. A variety of paid add-ons is also availble to enhance its productivity.

Here are the details:


  • Contact Forms
  • Lead Capture Pop-Up Forms
  • Contact Database
  • Traffic and Conversion Analytics
  • Integration with CMS, Email, and Form Tools

Starter – $50/month

  • Lead analytics dashboard
  • Lead flows
  • Collected forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • HubSpot branding removed
  • Custom form fields
  • Phone & email support

Basic – $200/month (required onboarding $600)

  • 100 contacts
  • Content creation tools
  • Content optimization
  • Email marketing
  • Social media suite
  • Marketing Analytics dashboard

Pro – $800/month (required onboarding $3,000)

  • 1000 contacts
  • All features from the Basic plan
  • Marketing Automation
  • Goal based nurturing
  • Custom workflows
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • User roles
  • A/B Testing CTAs
  • A/B Test Emails

Enterprise – $2,400/month (required onboarding $5,000)

  • 10,000 Contacts
  • All features from the Pro plan
  • Revenue Reporting
  • Custom Event Reporting
  • Custom Event Automation Triggers
  • Predictive Lead Scoring
  • Contacts Reporting
  • Company Reporting
  • Event-Based Segmentation

eTrigue pricing depends on your database size. Estimated pricing starts at $600/month for a database size of 1,000.

eTrigue DemandCenter accounts include: all product features & full functionality, live support, and unlimited users, forms, emails and landing pages.

Vendor's Address

Vendor's Address

25 1st St
Cambridge, Massachusetts
6399 San Ignacio Avenue Second Floor, San Jose, CA 95119 (US)
Customer Support

Customer Support

Live Support
Ticket Training
Company Email

Company Email
Prominent Customers

Prominent Customers

Skype, Cisco Systems, American Advertising Federation, Vantage Data Centers
Available Integrations

Available Integrations

HubSpot Marketing integrates with a variety of CMSs, Email service providers, eCommerce tools, and social networks. Contact support for more information.

  • The marketing universe is vast, eTrigue DemandCenter makes it simple to stay connected to and understand the marketing successes you have across multiple applications.
  • Integration with CRM systems: Keeping Sales fully aware of the hottest prospects to engage with, as well as all the actions and visits to the website by customers, prospects and anonymous visitors is easy.
  • Salesforce, Sugar CRM, Microsoft Dynamics CRM as well as other CRM through the eTrigue DemandCenter API (custom).
  • Integration with real-time lead alerts to let sales know instantly when an important prospect has visited the website or responded to a marketing campaign.
  • Integration with leading Webcast event platforms including WebEx and GoTo Webinar.
  • Integration to the leading PPC ad network, Google AdWords, so marketing can pinpoint the identities of known prospects that click on paid ads and track their subsequent actions.
  • Social network sharing and tracking of referral source.
List of Features

List of Features

HubSpot Marketing FEATURES

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration


  • “Live” web activity tracking
  • One-to-one targeted email marketing
  • 3D lead scoring
  • Anonymous visitor tracking
  • Batch email marketing and newsletters
  • Campaign and form fill alerts
  • Conversion reports
  • Cross-campaign reporting and analytics
  • Detailed individual prospect activity tracking
  • Drag and drop campaign builder
  • Dynamic, progressive forms with automatic validation
  • Free demo and free trial
  • Google AdWords visibility
  • Individual message effectiveness reporting
  • Landing page editor
  • Lead nurturing campaigns with scheduling
  • Marketing database management
  • More than 100 landing page templates
  • Real-time lead alerts
  • Integration with Sugar CRM, Microsoft CRM and Salesforce CRM
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Popular Alternatives

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No Marketing Software will be perfect enough to solve all the requirements of a company. While main features of HubSpot Marketing and eTrigue should matter you should also thoroughly explore the integrations offered by each product. Very often your team will already be working with various kinds of B2B software in your company and it’s always more beneficial to go with software that integrate well with each other. With that approach you will be able to guarantee a smooth transfer of information between your teams and software used, which can considerably reduce time devoted to migrating between one product and the other.