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Compare HubSpot Marketing vs Customer.io

What is better HubSpot Marketing or Customer.io? Buying the best Marketing Software product is all about evaluating various solutions and identifying the top application for your specific needs. Our proprietary process will give you a brief look at the general rating of HubSpot Marketing and Customer.io. For all round quality and performance, HubSpot Marketing scored 9.5, while Customer.io scored 8.8. On the other hand, for user satisfaction, HubSpot Marketing earned 99%, while Customer.io earned 100%.

Below you can also check their functionalities, terms, plans, etc. to see which application will be more suitable for your needs. One critical feature to assess is if the software lets you to toggle on/off permissions on various types of users to limit the exposure of any critical company data.

Users who are pressed for time or would like to get a Marketing Software suggestion from our experts may want to investigate these top choices for this year: HubSpot Marketing, Pardot, monday.com.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.8

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $150

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • A/B Testing
  • Track Conversions
  • Delivery Window
  • Send a Series
  • Liquid Templating
  • Custom Designs
  • Segmentations
  • Pageviews
  • Export Segment Data to CSV
  • Activity Stream
  • Rich Customer Profile
  • Archives

Pricing Info

Customer.io offers a variety of SMB and enterprise pricing plans, as follow:

Basic – $150/month

  • up to 100,000 users
  • Send messages across email, push notifications, and SMS
  • One system for triggered, transactional and broadcast messages
  • Flexible usage based plan you can cancel anytime

Premium – $1,000/month

  • For advanced needs, large, or fast-growing businesses
  • Everything in Basic
  • Onboarding Assistance
  • Guaranteed Pricing
  • Dedicated Customer Success Manager
  • Premium Features

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Trello, Viki, The Knot, Glambox

Integrations

Customer.io integrates with the following systems and applications:

  • JavaScript
  • Segment.com
  • SchoolKeep

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Customer.io is a software app that automates behavioral messages that keep customers in perspective. The data gained through the web personalizes and converts messages.

Company Email

Contact No.

Company's Address

921 SW Washington St
Portland, Oregon 97205
USA

Both HubSpot Marketing and Customer.io were reviewed by a group of independent SaaS experts who conducted a detailed examination of all key elements of each app. Their final rating was calculated by means of unique SmartScore algorithm which provides an individual partial score to every component including: main functionalities, customer support, mobile device support, security, customer satisfaction as well as media presence. Here at FinancesOnline we realize useful features are not the only factor essential to a company so we make an effort to pay attention to all sides of a software before coming up with its final score.

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