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Compare HubSpot Marketing vs. Customer.io

If you want a reliable Marketing Software product for your company you need to take time to assess various alternatives. It doesn’t have to be complicated, and can be as easy as matching their functionalities in a table like the one below. You will also get a quick idea how each product performs. For instance, on this page you can check HubSpot Marketing’s overall score of 9.5 and compare it against Customer.io’s score of 8.8; or HubSpot Marketing’s user satisfaction level at 99% versus Customer.io’s 100% satisfaction score. The assessment will allow you to spot the good and bad points of each software, and decide which one fits you requirements better. Aside from the rich features, the application which is simple and intuitive is always the better choice. In the event you need to quickly identify the more reliable Marketing Software according to our experts we recommend you try out these products: SEMrush, HubSpot Marketing, Serpstat.
Product

HubSpot Marketing

VS

Customer.io

VS

HubSpot Marketing screenshot Customer.io screenshot
Pricing Details

Total Score

Our Score

9.5 ?

Our Score

8.8 ?

Client Satisfaction

Client Satisfaction

Client Satisfaction

99% ?

Client Satisfaction

100% ?

Pricing

Pricing

free

$150

Pricing Type

Pricing Type

Free | Monthly payment Monthly payment | Annual Subscription
Full Review

Full Review

Product Info

Product Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.
Customer.io is a software app that automates behavioral messages that keep customers in perspective. The data gained through the web personalizes and converts messages.
Easy Links
Types of Customers

Types of Customers

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Available Integrations

Available Integrations

HubSpot Marketing integrates with a variety of CMSs, Email service providers, eCommerce tools, and social networks. Contact support for more information.

Customer.io integrates with the following systems and applications:

  • JavaScript
  • Segment.com
  • SchoolKeep
OS Supported

OS Supported

Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Vendor Email

Vendor Email

Contact No.

Contact No.

+353-1-521-4400
Pricing Details

Pricing Details

Learn more about HubSpot Marketing pricing Learn more about Customer.io pricing
Languages

Languages

English English
Prominent Clients

Prominent Clients

Trello, Viki, The Knot, Glambox
Cost Details

Cost Details

HubSpot Marketing offers four enterprise pricing plans to meet the needs of different users. A variety of paid add-ons is also availble to enhance its productivity.

Here are the details:

Free

  • Contact Forms
  • Lead Capture Pop-Up Forms
  • Contact Database
  • Traffic and Conversion Analytics
  • Integration with CMS, Email, and Form Tools

Starter – $50/month

  • Lead analytics dashboard
  • Lead flows
  • Collected forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • HubSpot branding removed
  • Custom form fields
  • Phone & email support

Basic – $200/month (required onboarding $600)

  • 100 contacts
  • Content creation tools
  • Content optimization
  • Email marketing
  • Social media suite
  • Marketing Analytics dashboard

Pro – $800/month (required onboarding $3,000)

  • 1000 contacts
  • All features from the Basic plan
  • Marketing Automation
  • Goal based nurturing
  • Custom workflows
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • User roles
  • A/B Testing CTAs
  • A/B Test Emails

Enterprise – $2,400/month (required onboarding $5,000)

  • 10,000 Contacts
  • All features from the Pro plan
  • Revenue Reporting
  • Custom Event Reporting
  • Custom Event Automation Triggers
  • Predictive Lead Scoring
  • Contacts Reporting
  • Company Reporting
  • Event-Based Segmentation

Customer.io offers a variety of SMB and enterprise pricing plans, as follow:

Basic – $150/month

  • up to 100,000 users
  • Send messages across email, push notifications, and SMS
  • One system for triggered, transactional and broadcast messages
  • Flexible usage based plan you can cancel anytime

Premium – $1,000/month

  • For advanced needs, large, or fast-growing businesses
  • Everything in Basic
  • Onboarding Assistance
  • Guaranteed Pricing
  • Dedicated Customer Success Manager
  • Premium Features
Features

Features

HubSpot Marketing FEATURES

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Customer.io FEATURES

  • A/B Testing
  • Track Conversions
  • Delivery Window
  • Send a Series
  • Liquid Templating
  • Custom Designs
  • Segmentations
  • Pageviews
  • Export Segment Data to CSV
  • Activity Stream
  • Rich Customer Profile
  • Archives
Contact Address

Contact Address

25 1st St
Cambridge, Massachusetts
USA
921 SW Washington St
Portland, Oregon 97205
USA
Available Support

Available Support

Phone
Training
Phone
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Popular Alternatives

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QUICK LINKS

QUICK LINKS

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You shouldn’t expect exclusively a broad array of features and flexible pricing plans from a reliable Marketing Software. Almost as essential as main features is a quality customer support. You want to make sure that when you have any questions about HubSpot Marketing or Customer.io, or you struggle with some problems, or maybe you’ll need to ask for a certain revision or feature useful to your company you can count on a responsive and helpful customer support. Examine if options such as phone support, tickets or live chat are provided. It’s also a major asset if you can enjoy personal training or at the very least a knowledge base you can use.