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Compare HubSpot Marketing vs ActiveCampaign

What is better HubSpot Marketing or ActiveCampaign? Today’s businesses want the top Marketing Software product to continue to be competitive. On this page we help you with buying the right product, by allowing you to assess HubSpot Marketing and ActiveCampaign down to the very details of their individual features.

You can also check our general scoring values, which rate the software all round quality and performance. HubSpot Marketing got a 9.5 score, while ActiveCampaign has a score of 9.2. Likewise, you can compare their general user satisfaction rating: 99% (HubSpot Marketing) against 100% (ActiveCampaign). Bear in mind to opt for the software that best addresses your most crucial needs, not the solution with the higher number of features.

We are aware that not all companies have the time to try out a large number of various products, so we created a list of suggestions that you may find useful. Our top choices for the Marketing Software category are: Pardot, monday.com, HubSpot Marketing.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 9.2

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $9.00

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Marketing automation
  • Smart auto responders
  • Built-in integrations with over 200 external services
  • Drag and drop email designer
  • Track your contacts onsite and in your apps
  • Campaign, contact, as well as list reporting
  • Track where your contacts live or travel
  • Add live ecommerce data and even videos to your emails
  • SMS marketing
  • Free phone, live chat, as well as email support
  • Send newsletters
  • CRM & Sales automation
  • We find contacts based on age, gender, and location
  • Advanced segmentation and targeting
  • Automated series
  • Dynamic (as well as conditional) email content
  • Social media monitoring as well as reaction automations
  • Free email templates
  • Build custom forms for your landing pages
  • Free one-on-one training

Pricing Info

ActiveCampaign offers 4 pricing plans. There are no setup fees and the prices given below are for 500 contacts.

Lite Plan – $15/mo (monthly) or $9/mo (yearly)

  • Up to 3 Users
  • Unlimited Sending
  • Chat & Email Support
  • Email Marketing
  • Marketing Automation
  • Send Newsletters

Plus Plan – $70/mo (monthly) or $55/mo (yearly)

Includes everything from Lite Plan, plus:

  • Up to 25 Users
  • Unlimited Sending
  • Contact & Lead Scoring
  • CRM w/ Sales Automation
  • Custom Branding
  • Custom Domain
  • Custom User Permissions
  • Deep Data Integrations
  • One on One Training
  • SMS Marketing

Professional Plan – $159/mo (monthly) or $129/mo (yearly)

Includes everything from Plus Plan, plus:

  • Up to 50 Users
  • Unlimited Sending
  • Attribution
  • Site Messaging

Enterprise Plan – $279/mo (monthly) or $229/mo (yearly)

Includes everything from Professional Plan, plus:

  • Unlimited Users
  • Unlimited Sending
  • Uptime SLA
  • Phone Support
  • In-depth Onboarding
  • Free Social Data
  • Free Design Services
  • Dedicated Account Rep
  • Custom Mailserver Domain

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Mannix Marketing SEO, T & V Consultores Ltda, Petplan Australasia

Integrations

  • 123ContactForm
  • AccountingSuite
  • Acuity Scheduling
  • AdMailr
  • Amazon DynamoDB
  • Antavo
  • Appointlet
  • Asana
  • Attentive.ly
  • Aviary
  • Base CRM
  • Basecamp
  • Basecamp Classic
  • Batchbook
  • Bigcommerce
  • BigContacts
  • BriteVerify
  • Capsule CRM
  • ChargeOver
  • Chargify
  • CheddarGetter
  • Cinegif
  • Clevertim CRM
  • ClickFunnels
  • Close.io
  • CloudWork
  • Cloutex
  • Coinbase
  • Contactually
  • ContactUs.com
  • Deputy
  • Desk
  • Digioh
  • Displet
  • DocumentLeads
  • Dropbox
  • Drupal
  • Email
  • ERJA
  • Etsy
  • Eventbrite
  • Evernote
  • Facebook
  • FluidSurveys
  • FogBugz
  • Formdesk
  • FormForAll
  • FormGet
  • Formitize
  • FormMule
  • Formstack
  • FreeAgent
  • Freshbooks
  • Freshdesk
  • FullContact Card Reader
  • Genoo
  • Gleam
  • Google Analytics
  • Google Calendar
  • Google Contacts
  • Google Spreadsheets
  • Google Task
  • GoToMeeting
  • GoToTraining
  • GoToWebinar
  • Gravity Forms
  • Gumroad
  • Harvest
  • Help Scout
  • Highrise
  • HotspotSystem
  • iFormBuilder
  • Inbound Now
  • Insightly
  • InstantCustomer
  • Instapage
  • InviteBox
  • itDuzzit
  • JA.TXT
  • Joomla
  • JotForm
  • Jumplead
  • JustUno
  • KanBan Tool
  • Keep In Touch
  • KickoffLabs
  • Lander
  • LeadPages
  • LessAccounting
  • Litmus
  • Live2Support
  • LiveChat
  • Magento
  • Mojo Helpdesk
  • MongoDB
  • MoonClerk
  • MSSQL
  • MySQL
  • Nimble CRM
  • Nutshell CRM
  • Olark
  • OnePageCRM
  • Opt-Intelligence
  • OptimizePress
  • OptIn Ninja
  • OptinMonster
  • PadiAct
  • PayPal
  • Phaxio
  • Pipedrive
  • Pipeliner
  • Podio
  • PostgreSQL
  • Qualaroo
  • QuickBase
  • QuickBooks Online
  • Quote Roller
  • Reamaze
  • Recurly
  • RelateIq
  • RethinkDB
  • Rezdy
  • RSS
  • Salesforce
  • Samanage
  • SamCart
  • Scoopr
  • Shopify
  • Shopp
  • SiftLogic
  • SimpleRelevance
  • Sleeknote
  • Solve360
  • Spokal
  • Stamplia
  • StealthSeminar
  • Stride
  • Stripe
  • SugarCRM
  • Summit Evergreen
  • SumoMe
  • SuperSaaS
  • SurveyGizmo
  • SurveyMonkey
  • Tender Support
  • Twitter
  • Typeform
  • Unbounce
  • UserVoice
  • vBulletin
  • Viewbix
  • Vimeo
  • Vision Helpdesk
  • WHMCS
  • Wistia
  • WooCommerce
  • WordPress
  • WorkBook
  • WP E-Signature by Approve Me
  • Wufoo
  • Xero
  • yasoon
  • youcanbook.me
  • YouTube
  • Zapier
  • Zendesk
  • Zillow
  • Zoho Creator
  • Zoho CRM
  • Zoho Invoices

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

ActiveCampaign is a software tool that combines all aspects of small business marketing in a single and easy-to-use platform.

Company Email

Contact No.

Company's Address

150 N Michigan Ave Suite 1230
Chicago, Illinois

All the data, facts and experiences that we provided in this comparison were gathered from official vendor pages, promotional materials available online, actual experience from real users as well as our personal everyday use of each app by a professional reviewer. We do our best to thoroughly test every product, as a result we not only test it internally, but we also correlate our results with views of other users from the B2B community.

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