What is better Google Analytics or Segment? It’s a good idea to use our scoring system to give you a general idea which Business Intelligence Software product is more suitable for your business. For overall product quality, Google Analytics earned 8.7 points, while Segment gained 9.0 points. At the same time, for user satisfaction, Google Analytics scored 99%, while Segment scored 95%.
Specifics of their features, tools, supported platforms, customer service, etc. are provided below to provide you with a more versatile comparison. Remember to purchase only the tools your business requires so as not to waste resources for features which are redundant.
In the event you would like to quickly locate the best Business Intelligence Software according to our experts we advise you check out these solutions: Sisense for Cloud Data Teams, Sisense, Looker.
Google Analytics offers a life-time free package for small businesses, allowing them to monitor a single website/mobile app, add a tracking code, and research their audience. In terms of enterprise pricing, the company offers a suite of advanced applications, including Analytics 360, Tag Manager 360, Optimize 360 (beta), Attribution 360, Audience Center 360 (beta), and Data Studio 360 (beta), which can be purchased together or separately, and are priced on quote basis. Make a request to the company to obtain your price.
Google Analytics provides a variety of APIs to collect, configure, and report on user-interactions with your online content. A number of WordPress plugins is also available. Currently, you can make use of the following integrations:
Google Play
Adsense
AdWords
Google Display Network
Google Tag Manager
Google +
Wildfire
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Panasonic, Progressive, TransUnion
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Google Analytics is a software tool that summarizes data on high-level dashboards enabling you to generate various types of reports.
Segment integrates with the following business systems and applications:
Aboardly
ActiveCampaign
Adjust
Adwords
AdRoll
Alexa
Amazon S3
Bing Ads
Branch Metrics
Bronto
nugSnag
Calq
Castle
Auto Send
Drift
Drip
Elevio
Eloqua
ComScore
Converto
Freshdesk
Freshsales
Gauges
GoSquared
Heap
Hello Bar
Google Analytics
MailChimp
MailJet
Marketo
Mode
Mixpanel
Olark
and many more.
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Draft Kings, Bonobos, Intuit
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Segment provides a single API to track customer data across multiple devices and channels, and send it to third-party tools, internal systems, or a SQL database.
Company Email
Contact No.
Company's Address
Segment.io, Inc.
101 15th St
San Francisco, CA 94103 USA
No Business Intelligence Software will be perfect enough to solve all the requirements of a specific team. Though main functionalities of Google Analytics and Segment are obviously a priority you should also carefully study the integrations provided by each service. Quote frequently your team will already be using some other B2B software in your company and it’s always more beneficial to opt for apps that integrate well with one another. That way you can ensure a smooth transfer of data between your teams and software used, which can really reduce time spent on migrating between one service and the other.
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