What is better Google Analytics or Lotame Data Management? To successfully purchase the most effective and productive Business Intelligence Software for your business, you should compare products available on the market. For example, here it is possible to match Google Analytics’s overall score of 8.7 against Lotame Data Management’s score of 8.6. You can even review their general user satisfaction: Google Analytics (99%) vs. Lotame Data Management (100%).
What’s more, you can review their good and bad points feature by feature, including their contract conditions and prices. By comparing products you are improving your chances to pick the right software for your company. It’s clear you must understand your specific needs to realize which solution addresses those needs.
Those of you who are pressed for time or could use a Business Intelligence Software advice from our team might want to try out these top choices for the current year: Looker, Sisense for Cloud Data Teams, Sisense.
Google Analytics offers a life-time free package for small businesses, allowing them to monitor a single website/mobile app, add a tracking code, and research their audience. In terms of enterprise pricing, the company offers a suite of advanced applications, including Analytics 360, Tag Manager 360, Optimize 360 (beta), Attribution 360, Audience Center 360 (beta), and Data Studio 360 (beta), which can be purchased together or separately, and are priced on quote basis. Make a request to the company to obtain your price.
Google Analytics provides a variety of APIs to collect, configure, and report on user-interactions with your online content. A number of WordPress plugins is also available. Currently, you can make use of the following integrations:
Google Play
Adsense
AdWords
Google Display Network
Google Tag Manager
Google +
Wildfire
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Panasonic, Progressive, TransUnion
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Google Analytics is a software tool that summarizes data on high-level dashboards enabling you to generate various types of reports.
Contact Lotame for enterprise pricing information and other product details. You can also submit a request for a demo to see if the software is a perfect fit for your system.
Lotame Data Management Platform is media and platform-agnostic so it can integrate with all major MarTech platforms, and are flexible with integrating with new technologies on behalf of their clients.
Languages Supported
English
Chinese
German
Hindi
Japanese
Spanish
French
Russian
Italian
Dutch
Portugese
Polish
Turkish
Swedish
Arabic
Prominent Clients
Fuel Data, MenaMarketPlace, Greenlight
Available Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Windows Mobile
Company Size
Small Business
Large Enterprises
Medium Business
Freelancers
Available Support
email
phone
live support
training
tickets
General Info
Lotame's independent data management platform (DMP) was built to deliver measurable value for marketers, agencies, and publishers.
Almost as crucial as functionalities and client support level are pricing plans provided by Google Analytics and Lotame Data Management. Although pricing should not be the only element it’s definitely a significant thing to think about. You should try to find a flexible pricing package that can be matched with your company size and painlessly scaled up every time your company grows. You should be certain you don’t opt for pricing plans that have complex tools that you won’t find a use for and always try to contact with the vendor directly because enterprises can usually count on more affordable prices. You should also try out a free trial or demo of each service to spend at least some time on actual work with the system. It’s a valuable experience that doesn’t ask you to invest any money and offers a reliable overview of what it feels like to work with Google Analytics and Lotame Data Management.
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