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Compare Google Analytics vs Hotjar

What is better Google Analytics or Hotjar? We are here to streamline the process of comparing Business Intelligence Software products for you. For example, on this page you can examine the overall performance of Google Analytics (8.7) and contrast it with the overall performance of Hotjar (9.6). You can also match their overall user satisfaction rating: Google Analytics (96%) vs. Hotjar (98%).

Furthermore, study their features carefully to see which product can better tackle your company’s needs. In general, any business app has to let you to quickly check the big picture, at the same time offering you immediate access to the details.

People who are pressed for time or need a Business Intelligence Software advice from our experts might want to try out these top choices for the current year: Looker, Sisense, Hotjar.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.7

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Advertising Reports
  • Campaign Measurement
  • Cost Data Import
  • Mobile Ads Measurement
  • Remarketing
  • Search Engine Optimization
  • Advanced Segments
  • Annotations
  • Content Experiments
  • Dashboards
  • Custom Reports
  • Real-Time Reporting
  • Audience Data & Reporting
  • Browser / OS
  • Custom Dimensions
  • Flow Visualization
  • Map Overlay
  • Mobile Traffic
  • Social Reports
  • Traffic Sources
  • Universal Analytics
  • API
  • Filters
  • User Permissions
  • App Profiles
  • App-Specific Metrics and Dimensions
  • Crash & Exception Reporting
  • Google Play Integration
  • iOS and Android SDKs
  • Product Integrations
  • Attribution Model Comparison Tool
  • Data-Driven Contribution
  • Ecommerce reporting
  • Goals / Goal Flow
  • Multi-Channel Funnels
  • Alerts
  • Intelligence Events
  • Event Tracking
  • In-Page Analytics
  • Site Search
  • Site’s Speed Analysis

Pricing Info

Google Analytics offers a life-time free package for small businesses, allowing them to monitor a single website/mobile app, add a tracking code, and research their audience. In terms of enterprise pricing, the company offers a suite of advanced applications, including Analytics 360, Tag Manager 360, Optimize 360 (beta), Attribution 360, Audience Center 360 (beta), and Data Studio 360 (beta), which can be purchased together or separately, and are priced on quote basis. Make a request to the company to obtain your price.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Panasonic, Progressive, TransUnion

Integrations

Google Analytics provides a variety of APIs to collect, configure, and report on user-interactions with your online content. A number of WordPress plugins is also available. Currently, you can make use of the following integrations:

  • Google Play
  • Adsense
  • AdWords
  • Google Display Network
  • Google Tag Manager
  • Google +
  • Wildfire

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Google Analytics is a software tool that summarizes data on high-level dashboards enabling you to generate various types of reports.

Company Email

Contact No.

Company's Address

1600 Amphitheatre Parkway
Mountain View, CA 94043
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 9.6

User Satisfaction

CUSTOMER EXPERIENCE 98%

Pricing

Starting from $29

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Multi-device support (desktop, smartphone, tablet)
  • User testing recruitment
  • Sites and organization settings
  • Feedback polls
  • Behavior logic
  • Tracking code
  • Visitor recordings
  • Visitor targeting
  • CSV or XLSX format for exported responses
  • Conversion funnels
  • Heatmaps and Recordings sharing
  • Sentiment monitoring
  • Customizable widgets
  • Form analysis
  • Support for over 40 languages
  • One script implementation
  • Billing
  • Site drop-offs view
  • One-on-one testing
  • Replay visitor sessions
  • Incident reports
  • Submission stats
  • Surveys
  • NPS (Net Promoter Score)
  • User actions view
  • User behavior visualization
  • Cross-device surveys
  • Time- or event-based questions
  • IPs blocking
  • Multiple question types
  • Recording filtering
  • Form and field engagement visualization
  • Survey editor
  • Heatmaps
  • Instant visual feedback

Pricing Info

Hotjar pricing is highly scalable and flexible where you can easily upgrade and downgrade any plan based on your needs. A free trial is available for you to explore the software’s BUSINESS plan features for 15 days at no cost or commitment. Here’s the Hotjar pricing information:

Personal:

Hotjar’s Personal plans are built for enthusiasts, students, and users with low traffic.

BASIC – $0

  • 2,000 page views per day data collection
  • Unlimited users
  • Limited reports
  • Store data for 365 days

PLUS – $29/month

  • 10,000 page views per day data collection
  • All features of the BASIC plan
  • 30-day money back guarantee

Business

Hotjar’s Business plan is based on the number of pageviews per day. This is the cost if you want to collect data from:

  • Up to 20,000 pages views per day – $89/month
  • Up to 50,000 pages views per day – $189/month
  • Up to 120,000 page views per day – $289/month
  • Up to 400,000 page views per day – $589/month

Inclusions:

  • All features of Professional PLUS plan
  • No Hotjar branding
  • Advanced features access

Agency

Hotjar’s Agency plan is for agencies and consultants that offer service for their client’s sites. It gives access to an agency account with pricing based on the client account’s site they are managing with a discounted price.

Inclusions:

  • Central account with unlimited sites for clients
  • Volume pricing discount
  • Use own logo for Hotjar interface rebranding
  • Client users invitation for accessing and managing their data

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Unbounce, Nintendo, Microsoft, Intuit, Autodesk

Integrations

Hotjar has seamless integrations with the following apps:

  • Hubspot
  • Segment
  • Omniconvert
  • Optimizely

Meanwhile, Hotjar works right out of the box with one script for the following platforms:

  • PrestaShop
  • Instapage
  • LightCMS
  • Squarespace
  • Unbounce
  • Drupal
  • Google Tag Manager
  • HubSpot
  • Shopify
  • Magento
  • Weebly
  • WordPress
  • Joomla

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Hotjar is an analysis and feedback platform for understanding user behavior on your site effectively and improving your user experience.

Company Email

Contact No.

Company's Address

Hotjar Ltd, Level 2
St Julians Business Centre,
3, Elia Zammit Street
St Julians STJ 1000
Malta

Sisense

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.7

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Ad-hoc analysis
  • In-house set up
  • Centralized data hub
  • Non-programming/SQL writing business query
  • Data collection, filtering, consolidation & storage
  • Data connectors
  • Data export to various formats
  • Scalable data handling
  • Scalable analytics
  • Drag-and-drop functionality
  • No restrictions on data size
  • Embedabble widgets & dashboards
  • Widgets library
  • Apps & sites integration
  • Single-Sign-On
  • Visualizations
  • Metrics identification

Pricing Info

Sisense pricing is offered on a by quote basis. The vendor provides a flexible annual pricing plan that is scalable and caters to companies of various shapes and sizes. Specific rates are available upon request. Depending on the size of your company and the scale of your operations you’ll receive a proper quote adjusted to your specific needs. If you want to get more details about the enterprise pricing of Sisense you can request a quote here.

There is also a great free trial plan that allows you to test the software’s capabilities and see how profitable it can be for your company. You can easily sign up for Sisense free trial here.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

NASDAQ, Merck, Dannon, Booking, Comcast, NASA, ESPN, Sony

Integrations

Sisense provides APIs and additional developer tools that let you interact with the Sisense platform. These tools give you more options and flexibility for managing, enhancing and customizing the functionality and user experience of the Sisense platform.

Applications:

  • Salesforce
  • Zendesk
  • QuickBase
  • Google Adwords
  • Google Analytics
  • Google Spreadsheets
  • Amazon Redshift
  • Heroku Postgres

Database Servers:

  • MS SQL Server
  • Oracle Database
  • MySQL Database
  • PostgreSQL
  • DB2
  • Generic ODBC Driver
  • Generic OleDB Driver
  • ERP
  • MongoDB

Machine Data:

  • Splunk

Big Data Sources:

  • Hadoop Hive
  • Teradata

Custom:

  • Custom SQL expression
  • Social networks via RSSBus
  • Common CRMs via RSSBus

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Sisense is the winner of the 2018 Best Business Intelligence Software Award. It lets you join, analyze, and visualize all the data you want.

Company Email

info@sisense.com

Contact No.

Company's Address

88 Pine Street, 18th Floor, New York, NY 10005, United States

It may not always be enough to just compare Google Analytics and Hotjar with one another. While reliable features, cost and user reviews are all important and should be considered when making a final choice, you should also take a look at the recognition and awards merited by every app. In many cases a less popular software may turn out to be an amazing choice that was distinguished with SaaS awards such as our Experts’ Choice Award which proves that despite smaller market presence it’s a worthy contender to the products that dominate the market.

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