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Compare Google AdWords vs Bridge

What is better Google AdWords or Bridge? Today’s companies require the top Marketing Software product to keep on being competitive. On this page we help you with buying the right software, by allowing you to evaluate Google AdWords and Bridge down to the very details of their individual functions.

You may also check our total scoring values, which rate the software general quality and performance. Google AdWords got a 9.0 score, while Bridge has a score of 8.0. Likewise, it is possible to compare their general user satisfaction rating: 99% (Google AdWords) against 97% (Bridge). Keep in mind to opt for the software that best matches your most urgent issues, not the application with a lot of features.

We are aware that not all people have enough time to scrutinize dozens of different services, so we came up with a list of suggestions that you may find useful. Our top selections for the Marketing Software category are: HasOffers, Pardot, HubSpot Marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Display Ads
  • Video Ads
  • Search Ads
  • App Ads
  • Keyword Auction System
  • Dayparting
  • Geotargeting
  • Device Targeting
  • Ad Performance Measurement
  • Ads Editing

Pricing Info

Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Google provides access to the AdWords API, which allows applications to directly connect to the AdWords platform. To learn more, visit the dedicated webpage or contact support.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

An online advertising program that broadcasts different kinds of ads across the Google platform.

Company Email

Contact No.

Company's Address

1600 Amphitheatre Parkway
Mountain View, CA 94043
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Geolocation Services
  • Location Data Management
  • Geocode Locations
  • Store Locator Templates
  • Customizable Store Locator Themes
  • Store Locator Website Integration
  • Store Locator Facebook Integration
  • Store Locator Mobile App Integration
  • Location Performance Monitor
  • Online Directories Publication
  • Real-Time Directory Information Updates
  • Scheduled Directory Information Updates
  • Automated Data Quality Check
  • Data Deduplication
  • User Behavior Tracking
  • Built-In SEO
  • Data Analytics and Insights
  • Built-In CRM
  • Data and Content Management
  • Customizable Local Pages
  • Location-Specific Promotions
  • Contact Forms
  • Quote Request Forms
  • Appointment Booking Forms
  • Product Reservation Forms
  • User Access Controls
  • Central Dashboard
  • Data Export
  • Responsive Multi-Channel Designs
  • API Integration
  • External Widget Integration

Pricing Info

Bridge provides retailers with the ability to transform website visitors into brick-and-mortar customers. Pricing for the solution is available upon request. Aside from the solution, customers also receive customized training and dedicated technical support.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Euromaster, Hayas Voyages, Ducati

Integrations

Bridge has an open API that allows companies to connect the system with their existing solutions such as ERP, CMS, and IS platforms. In addition, companies can integrate widgets such as Darty and Orange to their websites.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

An online to offline marketing platform that enables businesses to increase their visibility to potential customers and convert them to in-store clients.

Company Email

contact@leadformance.com

Contact No.

Company's Address

57-61 Mortimer Street
London W1W8HS

Pardot

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

You should keep in mind that even though both Google AdWords and Bridge may provide an excellent range of features each software might be designed for a different business size. If you are comparing features you may want to focus on a business type they are meant for. Specific functionalities might scale up efficiently for huge enterprises but if you run a small or medium company it’s frequently better to stay away from paying for customized functionalities that you may never actually use.

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