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Compare Google AdWords vs AppNexus

What is better Google AdWords or AppNexus? With different features, pricing, conditions, and more to evaluate, finding the right Marketing Software for your company is tricky. Nevertheless making use of our system, it is simple to match the characteristics of Google AdWords and AppNexus together with their general rating, respectively as: 9.0 and 8.5 for overall score and 99% and 98% for user satisfaction.

You can also evaluate them feature by feature and find out which software is a better fit for your enterprise. Keep in mind to use a trial version first before opting in for a plan to get a firsthand experience how the program can help you in real setting.

People who don't have much time or want a Marketing Software suggestion from our team may want to try out these top choices for the current year: HasOffers, HubSpot Marketing, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Display Ads
  • Video Ads
  • Search Ads
  • App Ads
  • Keyword Auction System
  • Dayparting
  • Geotargeting
  • Device Targeting
  • Ad Performance Measurement
  • Ads Editing

Pricing Info

Google AdWords comes with a flexible enterprise pricing plan. Businesses set their own budget and they pay only when customers click on their ads or telephone them.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Google provides access to the AdWords API, which allows applications to directly connect to the AdWords platform. To learn more, visit the dedicated webpage or contact support.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

An online advertising program that broadcasts different kinds of ads across the Google platform.

Company Email

Contact No.

Company's Address

1600 Amphitheatre Parkway
Mountain View, CA 94043
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.5

User Satisfaction

CUSTOMER EXPERIENCE 98%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Programmable Bidding
  • Bid Stream
  • Impression Logs
  • Segment Activation Services
  • Viewable Performance Tools
  • API Integration

Pricing Info

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Microsoft, LinkedIn, Figaro Media Group

Integrations

AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

AppNexus is the leading programmable DSP in the media buying industry.

Company Email

info@appnexus.com

Contact No.

Company's Address

28 W. 23rd Street
New York, New York 10010
USA

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

Almost as important as functionalities and customer support responsiveness are pricing packages offered by Google AdWords and AppNexus. Even though price should not be the only aspect it’s surely a key thing to think about. You should expect a flexible pricing package that can be adjusted to your business size and easily scaled up if your company develops. Be sure that you don’t pick plans that have extra features that you won’t use and always try to get in touch with the vendor directly because enterprises can frequently count on special pricing. You should also try out a free trial or demo of every solution to spend at least some time using it. It’s a helpful experience that doesn’t require you to pay any money and provides you with a reliable overview of what it feels like to work with Google AdWords and AppNexus.

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