Compare ActiveTrail vs. Firecart

When choosing the right Marketing Software for your firm it is recommended that you evaluate the features, costs, as well as other essential information about the product and vendor. Here, you can check the parallels and disparities between Firecart (overall score at 8.0 and user satisfaction at 90%) and ActiveTrail (overall score at 8.8 and user satisfaction at 100%). You may also look at their particulars elements, such as functions, plans, rates, conditions, etc. Moreover, read the terms closely for information on extra charges, such as, setup cost, separate helpdesk support, upgrade fees, cloud storage fees, and other similar charges. Those of you who want to save some time or could use a Marketing Automation Software recommendation from our experts may want to investigate these top choices for the current year: Marketo, HubSpot Marketing, bpm’online marketing.





ActiveTrail screenshot Firecart screenshot
Pricing Details

Our Score

Our Score

8.8 ?

Our Score

8.0 ?

Customer Experience

Customer Experience

Customer Experience

100% ?

Customer Experience

90% ?





Price Scheme

Price Scheme

Monthly payment | Annual Subscription | Quote-based Monthly payment
Detailed Review

Detailed Review

Product Info

Product Info

ActiveTrail is a comprehensive email and SMS marketing automation software.
Firecart is a marketing automation solution created to give e-commerce businesses a range of marketing capabilities.
Useful Links
Supported Integrations

Supported Integrations

ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:

  • Salesforce
  • WordPress
  • Facebook Lead Ads
  • Google Analytics
  • Optimove
  • Zapier
  • Priority
  • Personalics
  • Cashcow
  • PayPal

Firecart integrates with the following business systems:

  • Shopify
  • Magento
  • Bigcommerce
Available Features

Available Features

ActiveTrail FEATURES

  • Email & Newsletter Templates
  • Landing Pages Templates
  • Mobile Responsive Landing Pages
  • Predictive Delivery
  • Sign-Up & Lead Forms Builder
  • A/B Testing
  • Contact Management
  • Personalization
  • Visual Automations
  • Auto-Responders
  • Active Triggers
  • List Segmentation
  • On-Site Behavioral Triggers
  • Custom Surveys
  • Email or SMS Surveys
  • Net Promoter Score
  • Automated Surveys
  • SMS Campaigns
  • Automated SMS Campaigns
  • Sender ID Configuration
  • Multi-Platform Marketing
  • Real-Time Analytics


  • Easily Sync Customer Data
  • Monitor Store Visitors
  • Segment Customers
  • Send Automated / Triggered Emails & SMS
  • Capture Leads through Exit Intent Popup
  • Drip Emails
  • Set up Abandoned Cart Email Reminders
  • Set up Referral Marketing Program
  • Set up Product Replenishment or Reorder Reminder
  • Set up Birthday Emails
  • Create Landing Pages
  • Collect Customer Feedback
  • Send Newsletters, Emails and SMSes
Customer Support

Customer Support

Phone Live Support
Ticket Training
Email Address

Email Address
Company's Address

Company's Address

Derech Menachem Begin 48,
Tel Aviv-Yafo 66180,
B-1002/03, Damji Shamji Corporate Square
Behind Kanara Business Center
Laxmi Nagar, East West Link Road
Ghatkopar (East)
Mumbai 400075
Pricing Details

Pricing Details

Learn more about ActiveTrail pricing Learn more about Firecart pricing
Popular Customers

Popular Customers

Lufthansa, Visa, Crocs Cox & Kings, Local Banya, BeeLabs
Devices Supported

Devices Supported

Windows Mobile
Languages Supported

Languages Supported

English English, China, Germany, India, Japan
Types of Customers

Types of Customers

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Cost Details

Cost Details

ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:

Monthly Plans

  • Up to 500 Contacts – $7.00/month billing
  • Up to 1,000 Contacts – $12.00/month billing
  • Up to 1,000 Contacts – $24.00/month billing
  • Up to 5,000 Contacts – $38.00/month billing
  • Up to 10,000 Contacts – $55.00/month billing
  • Up to 20,000 Contacts – $101.00/month billing
  • Up to 40,000 Contacts – $160.00/month billing
  • Up to 60,000 Contacts – $194.00/month billing
  • For more contacts get a quote from the vendor

All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.

Email Packages

  • 1,000 Emails – $25.00 (0.025¢ per email)
  • 2,500 Emails – $49.00 (0.019¢ per email)
  • 5,000 Emails – $79.00 (0.015¢ per email)
  • 7,500 Emails – $109.00 (0.014¢ per email)
  • 10,000 Emails – $139.00 (0.013¢ per email)
  • 20,000 Emails – $199.00 (0.009¢ per email)
  • 50,000 Emails – $349.00 (0.006¢ per email)
  • 100,000 Emails – $629.00 (0.006¢ per email)
  • For more emails get a quote from the vendor

SMS Packages

  • 500 SMS – $41.00 (0.083¢ per SMS)
  • 1,000 SMS – $78.00 (0.078¢ per SMS)
  • 3,000 SMS – $218.00 (0.07¢ per SMS)
  • 5,000 SMS – $344.00 (0.06¢ per SMS)
  • 10,000 SMS – $643.00 (0.0644¢ per SMS)
  • 25,000 SMS – $1,511.00 (0.0605¢ per SMS)
  • For more SMS get a quote from the vendor

SMS messaging to the USA not available yet.

ActiveTrail also offers tailored pricing for custom plans.

Startup Plan – $25/month

  • 300 Contacts
  • 3000 Emails
  • 100 SMS

Small & Medium Business (SMB) Plan – $85/month

  • 2000 Contacts
  • 12,000 Emails
  • 100 SMS

Enterprise Plan – $200/month

  • 5000 Contacts
  • 30,000 Emails
  • 100 SMS
Phone No.

Phone No.

+1-929-214-1037 9820297187
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All the data, facts and reviews that we presented in this comparison were collected from official company websites, promotional materials available online, actual experience from real clients as well as our own direct use of every software by a professional reviewer. We put a lot of effort to thoroughly examine every solution, therefore we not only analyze it on our own, but we also match our observations with opinions of other people from the B2B community.