Compare ActiveTrail vs. Firecart

Getting the appropriate Marketing Software product is as straightforward as assessing the solid and weak functions and terms offered by Firecart and ActiveTrail. Here you can also match their general scores: 8.0 for Firecart vs. 8.8 for ActiveTrail. Or you can check their general user satisfaction rating, 90% for Firecart vs. 80% for ActiveTrail. We suggest that you take some time to analyze their unique features and decide which one is the better option for your organization. Likewise, remember to factor in your company’s or industry’s special situation, such as, a multilingual app for a global staff or a mobile version to help you work in the field. We did our best to review all popular Marketing Automation Software solutions that you can find on the market, but among them these three caught our special attention: bpm’online marketing, HubSpot Marketing, Marketo.





ActiveTrail screenshot Firecart screenshot
Pricing Details


Our Score

8.8 ?

Our Score

8.0 ?

Customer Experience

Customer Experience

Customer Experience

100% ?

Customer Experience

90% ?





Pricing Type

Pricing Type

Monthly payment | Annual Subscription | Quote-based Monthly payment
Complete Review

Complete Review

General Info

General Info

ActiveTrail is a comprehensive email and SMS marketing automation software.
Firecart is a marketing automation solution created to give e-commerce businesses a range of marketing capabilities.
Easy Links
Phone No.

Phone No.

+1-929-214-1037 9820297187
Vendor's Address

Vendor's Address

Derech Menachem Begin 48,
Tel Aviv-Yafo 66180,
B-1002/03, Damji Shamji Corporate Square
Behind Kanara Business Center
Laxmi Nagar, East West Link Road
Ghatkopar (East)
Mumbai 400075
Vendor Email

Vendor Email
Pricing Details

Pricing Details

Learn more about ActiveTrail pricing Learn more about Firecart pricing
Customer Support

Customer Support

Phone Live Support
Ticket Training


USA, UK, Canada, International, Germany, Spain, France USA, UK, Canada, International, China, Germany, India, Japan
Client Types

Client Types

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Devices Supported

Devices Supported

Windows Mobile
Prominent Clients

Prominent Clients

Lufthansa, Visa, Crocs Cox & Kings, Local Banya, BeeLabs
Pricing Plans

Pricing Plans

ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:

Monthly Plans

  • Up to 500 Contacts – $9.00/month or $7.00/month/annual billing
  • Up to 1,000 Contacts – $15.00/month of $12.00/month/annual billing
  • Up to 1,000 Contacts – $29.00/month of $24.00/month/annual billing

All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.

Email Packages

  • 1,000 Emails – $25.00 (0.025¢ per email)
  • 2,500 Emails – $49.00 (0.019¢ per email)
  • 5,000 Emails – $79.00 (0.015¢ per email)

SMS Packages

  • 500 SMS – $41.00 (0.083¢ per SMS)
  • 1,000 SMS – $78.00 (0.078¢ per SMS)
  • 3,000 SMS – $218.00 (0.07¢ per SMS)

SMS messaging to the USA not available yet.

ActiveTrail also offers tailored pricing for custom plans.

Startup Plan – $25/month

  • 300 Contacts
  • 3000 Emails
  • 100 SMS

Small & Medium Business (SMB) Plan – $85/month

  • 2000 Contacts
  • 12,000 Emails
  • 100 SMS

Enterprise Plan – $200/month

  • 5000 Contacts
  • 30,000 Emails
  • 100 SMS
List of Features

List of Features

ActiveTrail FEATURES

  • Email & Newsletter Templates
  • Landing Pages Templates
  • Mobile Responsive Landing Pages
  • Predictive Delivery
  • Sign-Up & Lead Forms Builder
  • A/B Testing
  • Contact Management
  • Personalization
  • Visual Automations
  • Auto-Responders
  • Active Triggers
  • List Segmentation
  • On-Site Behavioral Triggers
  • Custom Surveys
  • Email or SMS Surveys
  • Net Promoter Score
  • Automated Surveys
  • SMS Campaigns
  • Automated SMS Campaigns
  • Sender ID Configuration
  • Multi-Platform Marketing
  • Real-Time Analytics


  • Easily Sync Customer Data
  • Monitor Store Visitors
  • Segment Customers
  • Send Automated / Triggered Emails & SMS
  • Capture Leads through Exit Intent Popup
  • Drip Emails
  • Set up Abandoned Cart Email Reminders
  • Set up Referral Marketing Program
  • Set up Product Replenishment or Reorder Reminder
  • Set up Birthday Emails
  • Create Landing Pages
  • Collect Customer Feedback
  • Send Newsletters, Emails and SMSes
Available Integrations

Available Integrations

ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:

  • Salesforce
  • WordPress
  • Facebook Lead Ads
  • Google Analytics
  • Optimove
  • Zapier
  • Priority
  • Personalics
  • Cashcow
  • PayPal

Firecart integrates with the following business systems:

  • Shopify
  • Magento
  • Bigcommerce
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All the data, information and experiences that we provided in this table were taken from official vendor sites, marketing resources available online, actual experience from real customers as well as our personal everyday use of each software by an expert. We pay a lot of attention to extensively test every service, as a result we not only examine it internally, but we also match our findings with views of other users from the SaaS community.