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Compare Falcon.io vs Pardot

What is better Falcon.io or Pardot? There are lots of Marketing Software products in the market right now. The best way to find out which app fits your needs best is to check them side by side. For example, here you can assess Falcon.io and Pardot for their overall score (8.7 vs. 9.0, respectively) or their user satisfaction rating (100% vs. 97%, respectively).

It’s also possible to compare their features and pricing terms as well as other useful facts below. When matching products make sure to analyze their similar advantages and mark their distinctive elements to obtain a clearer picture of both deals. What is more keep in mind to evaluate other factors including security, backup, usability, and customer service.

Those of you who are pressed for time or want a Social Media Management Software recommendation from our team may want to take a look at these top choices for the current year: Facebook Pages Manager, Zoho Social, HubSpot Marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.7

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

Social Media Monitoring

  • Real-time social listening
  • Custom search queries
  • 4.8 million sources
  • Sentiment analysis
  • High activity alerts

Social Media Publishing

  • Create, schedule, preview posts
  • Content Pool
  • Cross-channel campaign planner
  • Responsive campaign page builder
  • Facebook & Instagram ads

Social Media Engagement

  • Single multifeed inbox for all networks
  • Easy routing & task assignment
  • Priority & sentiment ranking
  • Custom filters
  • Bulk actions

Social Media Analytics

  • Paid, owned and earned performance
  • Unlimited reporting
  • Benchmarking
  • URL shortener for tracking

Social CRM

  • Enriched customer profiles
  • Custom filters
  • Profile segmentation
  • Dashboard overview

Pricing Info

Falcon.io offers two service packages to suit company size and social needs: Pro and Premium. These offer varying services and support levels. Please contact the vendor directly for more details.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Carlsberg, Toyota, Mentos

Integrations

Falcon.io provides highly flexible APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems.

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram
  • Google+
  • Tumblr
  • Zendesk
  • Salesforce
  • Lexanalytics
  • Cloud Elements

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

A unified SaaS platform for social media listening, engaging, publishing and managing customer data, that lets users explore the advantages of digital marketing.

Company Email

support@falcon.io

Contact No.

Company's Address

H. C. Andersens Blvd. 27
1553 København V
Denmark

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 97%

Pricing

Starting from $1,250

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Lead management
  • Lead generation
  • Email marketing
  • Email builder
  • Automated engagements
  • Personalized messaging
  • Optimized sending
  • Sales alignment
  • Engage campaigns
  • Real time alerts
  • Activity tracking
  • CRM integration
  • ROI reporting
  • Lifecycle reporting
  • B2B marketing analytics
  • Customizable dashboards
  • Multi-task attribution dashboard
  • Custom views
  • Shareable insights
  • Third party data connection
  • Analytics mobile app
  • Social media marketing
  • Landing page builder
  • Smart forms
  • Organic and paid search
  • Social posting & profiling

Pricing Info

Pardot offers 3 pricing plans that are billed annually:

GROWTH – $1,250/month/up to 10,000 contacts

  • Email Marketing
  • 50 Forms
  • 50 Landing Pages
  • Tracked Social Posts
  • 50 Automation Rules
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring & Grading
  • ROI Reporting
  • 10 Competitor Monitoring
  • 100 SEO Keyword Monitoring
  • Custom Fields
  • 100 MB File Hosting
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • EventBrite Integration
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • 3 SSL Vanity Domains
  • Fully customizable URLs

Included in the plan with additional cost:

  • Multivariate Landing Page Testing
  • Email rendering & Preview Analysis
  • Advanced Dynamic Content
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • Google AdWords Integration
  • Salesforce Engage

PLUS – $2,500/month/up to 10,000 contacts

  • All GROWTH plan features, plus:
  • Forms
  • Landing Pages
  • Integrated Marketing Calendar
  • Email A/B Testing
  • 100 Automation Rules
  • Multiple scoring categories
  • Social Profiling & Lookups
  • Advanced Email Analytics
  • 25 Competitor Monitoring
  • 250 SEO Keyword Monitoring
  • Multi-touch attribution models
  • 25K API Access — Calls per day
  • 500 MB File Hosting
  • 10 SSL Vanity Domains
  • B2B Marketing Analytics

Included in the plan with additional cost:

  • Custom Object Integration
  • Custom user roles and permissions
  • Dedicated IP Address
  • Salesforce Engage

ADVANCED – $4,000/month/up to 10,000 contacts

  • All PLUS plan features, plus:
  • 150 Automation Rules
  • 100 Competitor Monitoring
  • 1000 SEO Keyword Monitoring
  • 100K API Access — Calls per day
  • 10 GB File Hosting
  • Custom user roles and permissions
  • 20 SSL Vanity Domains
  • Dedicated IP Address
  • Salesforce Engage (additional cost)

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Coca Cola Enterprises, Unilever, Financial Times

Integrations

The Pardot platform can be extended with third party apps using Connectors which allows data to be passed back and forth between the two applications. The following apps and services integrate with Pardot:

  • Google Analytics
  • Google Ads
  • Twitter
  • Facebook
  • LinkedIn
  • Bit.ly
  • UserVoice
  • Twilio
  • Wistia
  • Olark
  • Eventbrite
  • WordPress.org Sites
  • Webinar Services
  • Third-party Site Search
  • Tracking Search Keywords & Competitor SEO

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Marketing automation software designed to connect with Salesforce CRM to help with marketing and lead generation.

Company Email

Contact No.

Company's Address

950 E. Paces Ferry Rd.
Suite 3300
Atlanta, GA 30326

All the data, information and opinions that we offered in this comparison were gathered from official company websites, promotional content available online, actual experience from real customers as well as our individual direct use of every product by an expert. We put a lot of effort to comprehensively analyze each software, so we not only analyze it on our own, but we also match our observations with opinions of other users from the B2B community.

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