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Compare Exponea vs Gold Lasso

What is better Exponea or Gold Lasso? If you’re having a tough time choosing the right Marketing Software product for your needs, we suggest that you do a comparison of the available software and determine which one offers more benefits. For example, here you can assess Exponea (overall score: 8.9; user rating: 100%) vs. Gold Lasso (overall score: 7.8; user rating: 95%) for their overall performance.

You can also see which one provides more features that you need or which has better pricing plans for your current budget. Using a clear table to compare their features will significantly improve the possibility of getting the appropriate product for your company. Look closely at other factors of the software for example intuitiveness, flexibility, scalability, and pricing options.

Our team put a lot of effort to review all popular Marketing Software products offered on the market, but among them these three deserved our special attention: HasOffers, HubSpot Marketing, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.9

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration

Pricing Info

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Ogilvy, Kiwi.com, Dennik N.

Integrations

Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Exponea is a marketing software that blends analytics and engagement automation for faster results.

Company Email

sales@exponea.com

Company's Address

41 Corsham Street
London N1 6DR
United Kingdom

NOAWARDS
YET

SmartScore™

OUR SCORE 7.8

User Satisfaction

CUSTOMER EXPERIENCE 95%

Pricing

Starting from $495

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Multiple Lists and Segments
  • Preferences Management
  • Signup Forms
  • Social Networking Signup Form Options
  • Time Release/Drip Campaigns
  • Auto-Responders
  • Surveys
  • Behavioral Targeting/Retargeting
  • Multi-User
  • Dynamic Content
  • Landing Pages
  • Unique IP/Custom DNS
  • Reply Profiles
  • Advanced deliverability metrics

Pricing Info

Gold Lasso is available for enterprises sending large volumes of emails to their contacts and clients. The software is priced at $495 for a one-time license fee.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Merriam-Webster, National Review, Wellness.com

Integrations

Gold Lass eLoop offers integration with the following business systems and applications:

  • Google Analytics
  • Joomla
  • OScommerce
  • SalesForce
  • WordPress
  • Zencart

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Gold Lasso helps media companies build and monetize subscriber engagement using native advertising and email automation technologies.

Company Email

Contact No.

Company's Address

25 Chestnut Street, Suite B
Gaithersburg, Maryland 20877 USA

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

No Marketing Software will be perfect enough to cater to all the needs of a company. Though main functionalities of Exponea and Gold Lasso should matter you should also thoroughly analyze the integrations supported by every service. Quote frequently you will already be making use of various kinds of SaaS software in your company and it’s much better to opt for services that integrate well with each other. If you do that you can be certain of an effortless exchange of information between your teams and software used, which can significantly reduce time devoted to migrating between one service and the next.

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