Compare Exponea vs.

If you want a competent Marketing Software product for your enterprise you need to take time to examine different options. It doesn’t have to be complex, and can be as simple as matching their traits in a table like the one below. You will also get a good idea how each product functions. As an example, on this page you can see Exponea’s overall score of 8.9 and compare it against’s score of 7.4; or Exponea’s user satisfaction level at 100% versus’s 100% satisfaction score. The evaluation can help you see the pros and cons of each program, and choose which one suits you requirements better. Aside from the robust features, the solution that’s simple to grasp and use is always the better option. We realize that not all people have enough time to examine dozens of different solutions, so we created a list of suggestions that you may find useful. Our top choices for the Marketing Software category are: Serpstat, SEMrush, HubSpot Marketing.




Exponea screenshot screenshot
Pricing Page

Total Score

Our Score

8.9 ?

Our Score

7.4 ?

Client Satisfaction

Client Satisfaction

Client Satisfaction

100% ?

Client Satisfaction

100% ?



by quote


Pricing Model

Pricing Model

Monthly payment | Quote-based Monthly payment | Quote-based
Complete Review

Complete Review

General Info

General Info

Exponea is a marketing software that blends analytics and engagement automation for faster results.
Funnel is a cross channel advertising analytics, dashboard and reporting software.
Quick Links
Company's Address

Company's Address

41 Corsham Street
London N1 6DR
United Kingdom
Jakobsbergsgatan 16 Stockholm, Sweden
Customer Types

Customer Types

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business
Contact No.

Contact No.

+44 (0) 203 086 8894
Email Address

Email Address
Support Types

Support Types

Phone Live Support
Ticket Training
Pricing Page

Pricing Page

Learn more about Exponea pricing Learn more about pricing
Pricing Plans

Pricing Plans

Exponea offers three revenue boosters for medium and large B2C companies that generate a major part of their revenue online. Prices depend on the number of data points and combination of features, and are calculated by quote. A free demo of the product is also available. You can easily sign up for Exponea free demo here.

Here are the details of each plan:

1. Start with EXPONEA CORE: Build Single Customers View for cross‑device data tracking, ad‑hoc analytics and dashboarding

2. Choose your revenue booster:

A) Campaign Optimizer: Execute your acquisition & off site based campaigns with fully personalized messaging.

  • Email Management Platform
  • Omni-Channel Orchestration
  • Ad Tech
  • Product Recommendations
  • Real-Time Predictions

B) Experience Optimizer: Create on‑site AI powered shopper experience. Use A/B testing of personalized web elements.

  • Advanced Weblayers
  • Web Optimization and A/B Testing
  • Real-Time Predictions
  • Product Recommendations

C) Inventory Optimizer: Improve your inventory stocks thanks to product sales forecasting and discount management.

  • Product Performance Reporting
  • Product Sales Forecasting
  • Campaign Automation
  • Clearance Discount Management

Funnel is available in premium plans and custom pricing for enterprises. Each plan includes all core features with an unlimited number of users and data sources. The pricing is based on your monthly ad spend. Users may request a demo to understand the product better and get a free trial afterward. Here are the plan’s details:

Standard – €299/month

  • For up to €50,000 monthly spend
  • Every additional product: + $149

Business – €449/month

  • For up to €100,000 monthly spend
  • Every additional product: + $199

Professional – €699/month

  • For up to €300,000 monthly spend
  • Every additional product: + $299

Enterprise – by quote

  • Enterprise SLA
  • Enterprise onboarding
  • Dedicated account manager
Devices Supported

Devices Supported

Popular Clients

Popular Clients

Ogilvy,, Dennik N. O'Neill, RocksBox, Covegi, Orange Advertising
Available Features

Available Features


  • Attribution Models
  • Tailore-made Reports and Analyses
  • Custom Metrics and Expressions
  • Personalized and Running Aggregates
  • Well-Arranged Dashboards
  • Funnels
  • Behavior Predictions
  • Customer Retention
  • SQL Reporter
  • Precise Segmentation
  • Drag-and-Drop Campaign Editor
  • Event or Time-scheduled Campaign Triggers
  • A/B Testing
  • Fully Customizable Email Templates
  • Jinja Template Engine Support
  • WYSIWYG Email Editor
  • Web Layers with A/B Testing
  • Recommendations
  • Cross-Channel Campaign Management
  • BlinkBytes Real-Time Data Storage
  • Hadoop Permanent Storage
  • CRM with 360-degree Customer Behavior History
  • Rich API for Third-Party Integrations
  • Data Import Wizard
  • Mobile version
  • Complex roles & permission management on both account and project level
  • Ability to give out Vouchers/Discounts
  • Advanced Email campaigns with personalization
  • New action nodes in scenarios (Slack, Trello, Pipedrive, Zapier, and more)
  • Asset manager and Tag manager
  • Geo Analyses
  • Integration with Google and Facebook Ads
  • Google BigQuery integration FEATURES

  • Overview and Control of ad expenses
  • Ad account organization
  • Cross-Channel Analytics
  • Google Analytics integrated with advertising Data
  • Automatic Data Synchronization
  • Insightful reports
  • Customizable Dashboards
  • Automatic Currency Conversion
  • Custom Metrics
  • Excel Reports
  • URL Auto Tagging
  • Advertising Data CSV upload


Exponea is a tool that connects with a wide range of online services like Zapier, remarketing and ad management platforms such as Google AdWords or Facebook ads, and even offline marketing tools for running functions such as retention programmes.

Other integration options include:

  • SMS gateway
  • Email gateway
  • Facebook Messenger Chatbot API
  • Google BigQuery
  • sql data sources: (postgreSQL, oracle, mysql)
  • import / export API
  • analysis API
  • campaigns API
  • Amazon Alexa

Funnel supports integrations with the following business systems and applications:

  • Twitter
  • Facebook
  • Criteo
  • AdRoll
  • Google Analytics
  • Google Adwords
  • Perfect Audience
  • Bing and Yahoo
  • Outbrain
  • Taboola
  • Price Runner
  • Kelkoo
  • DoubleClick
  • Pinterest
  • App Nexus
  • MediaMath
  • YouTube
  • Adform
  • Perfect Audience
  • Has Offers
  • AffiliateWindow
  • Adtraction
  • PriceRunner
  • Shopello
  • ShopAlike
  • Prisjakt
  • Zanox
  • Sizmek
  • Impact Radius
  • VeInteractive
  • TripleLift
  • eBay
  • Klaviyo
  • AppLift
  • TradeTracker
  • Shareasale
  • Tapfiliate
  • Travelta
  • Quantcast
  • Capterra
  • MailChimp
  • SoftwareAdvice
  • Reddit

and many more… The vendor also offers custom integrations on client’s request.



English English
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Please keep in mind that even though both Exponea and may have an excellent range of features each solution could be created for a different business size. If you are comparing features you should pay attention to a company size they are aimed at. Specific functionalities might scale up well for huge enterprises but if you have a small or mid-sized business it’s usually better to stay away from paying for advanced functionalities that you may never use.