Compare ExactTarget vs. Infusionsoft

Here are the ExactTarget cost details:

ExactTarget offers subscription packages. Request to the company the package you want for pricing details.

Basic

• most popular package
• Multi-channel digital marketing platform
• Campaign management
• Email marketing
• SMS & MMS mobile solutions
• Mobile push messaging
• Web personalization
• Social media publishing
• Transactional email
• Conversion tracking
• Tracking & reporting
• 10 user log-ins – Up to 300,000 Super Messages per year

Professional

• Automate 1:1 customer journeys
• Includes all Basic features
• Journey management
• Marketing automation
• Social media listening
• Social media feed publishing
• 25 user log-ins
• Up to 1 million Super Messages per year

Corporate

• Predictive and location-based offers
• Includes all Professional features
• Predictive Intelligence
• Distributed marketing
• Mobile location-based marketing
• Discover reporting tool
• 50 user log-ins
• Up to 500,000 contacts
• Up to 5 million Super Messages per year

Enterprise

• Enterprise-wide marketing
• Includes all Corporate features
• Audience Builder data management tool
• 100 user log-ins
• Up to 2.5 million contacts
• Up to 20 million Super Messages per year

Performance

• Global digital marketing platform
• Includes all Enterprise features
• Most advanced email, mobile, social, & web editions
• 250 user log-ins
• Up to 10 million contacts
• Up to 50 million Super Messages per year

Looking for a bundle tailored specifically to your business? Please contact the company.

For all the packages, additional user log-ins are available for purchase. A Super Message is a unit of customer experience that can be used as an email message, SMS message, MMS message, mobile push message, web impression, or landing page impression.

Infusionsoft offers 5 SMB and enterprise plans to choose from. Here are the details:

Essentials – $199/month

• Best for companies with basic marketing automation needs
• Contact Management
• Marketing Automation
• Sales Automation
• E-Commerce
• 2,500 Contacts
• 12,500 Emails/mo.
• 3 Users

Deluxe Sales – $299/month

• Best for companies with sales teams that need advanced CRM tools
• Contact Management
• Marketing Automation
• Sales Automation
• E-Commerce
• 5,000 Contacts
• 25,000 Emails/mo.
• 4 Users

Deluxe E-Commerce – $299/month

• Best for companies with an online store
• Contact Management
• Marketing Automation
• Sales Automation
• E-Commerce
• 5,000 Contacts
• 25,000 Emails/mo.
• 4 Users

Complete – $379/month

• Best for companies with both an online store and a sales team
• Contact Management
• Marketing Automation
• Sales Automation
• E-Commerce
• 10,000 Contacts
• 50,000 Emails/mo.
• 5 Users

Teams – $599/month

• CRM
• Marketing Automation
• Sales Automation
• E-Commerce

Start your free trial of Infusionsoft here

ExactTarget FEATURES

• 1:1 content personalization
• Intuitive interface
• CRM and cross-channel integration
• Pre-built templates and themes
• API support
• Drag-and-drop segmentation
• Lead capture
• Comprehensive, real-time tracking and reporting
• Predictive analytics
• Deliverability tools
• Product recommendation engine
• MMS and SMS
• Guided selling tools
• Advanced content management
• Mobile app
• Sophisticated automation solutions
• Single platform
• A/B and random-split testing
• Roles and permissions
• Email marketing

Infusionsoft FEATURES

• CRM
• Marketing Automation
• E-Commerce
• Multimedia marketing management
• Web Forms
• Social Sharing
• Built-in metadata and keyword fields
• Track orders, sales totals, accounts receivables, etc
• Payment Processing
• Drag and drop to craft and publish landing pages
• Easy Publishing, Landing Pages
• Email marketing, Automated Campaigns
• Opportunity Management
• Sales Reports
• Multimedia Marketing
• Marketing reports
• Scoring tool
• Referral Program Management
• Lead Scoring & Distribution
• Quotes & Orders