Compare BrightInfo vs. InsightSquared

Examining products to get the best Marketing Software doesn't have to be tough. On our review platform, you can easily match BrightInfo and InsightSquared and promptly analyze their unique elements. We allow you to check their uniqe benefits, supported devices, customer support, costs, terms, and much more. You may also compare their overall score (8.4 for BrightInfo vs. 9.0 for InsightSquared) and overall customer satisfaction level (N/A% for BrightInfo vs. 100% for InsightSquared). Take your time and compare your leading options and determine which one is right for your company. You should also assess the vendor’s credibility; can you count on them and will they still be around a few years from now? We realize that not all people have enough time to scrutinize a large number of various solutions, so we came up with a list of suggestions that you may find useful. Our top choices for the Marketing Software category are: HubSpot Marketing, SEMrush, Serpstat.





BrightInfo screenshot InsightSquared screenshot
Pricing Page

Our Score

Our Score

8.4 ?

Our Score

9.0 ?

Client Satisfaction

Client Satisfaction

Client Satisfaction

N/A% ?

Client Satisfaction

100% ?



by quote


Pricing Type

Pricing Type

Quote-based One-time payment
Full Review

Full Review

General Description

General Description

BrightInfo is a real-time personalization engine that uses a specific algorithm to analyze visitor behavior, and to match it with your content.
An array of business analytics features to measure all aspects of your business including marketing, sales, customer service, financials, and staffing.
Easy Links
Prominent Clients

Prominent Clients

Cisco, Unilever, HubSpot, Quantcast MarketStar, Allen Recruitment Consulting, Austin Fraser, Armada
Supported Integrations

Supported Integrations

Brightinfo integrates with the following business systems and applications:

  • Marketo
  • MailChimp
  • Pardot
  • Act-On
  • HubSpot

InsightSquared supports the following integrations:

  • Zendesk
  • Salesforce
  • Quickbooks
  • Bullhorn


USA, UK, Canada, International USA, UK, Canada, China, Germany, India, Japan
Vendor Email

Vendor Email
Pricing Page

Pricing Page

Learn more about BrightInfo pricing Learn more about InsightSquared pricing
Pricing Info

Pricing Info

Contact Brightinfo for enterprise pricing information and other product details. You can also submit a request for a free trial to see if the software is a perfect fit for your business.

InsightSquared offers three packages:

Basic: $65 per user

  • 5-10 users
  • Library of Interactive Analytics
  • Interactive Composite Dashboard

Standard: $75 per user

  • Basic package features
  • 5-100 users
  • Scheduled Analytics Via Email
  • Cross-Object Filtering
  • Big Screen Display Mode
  • Goal Tracking
  • Forecasting and Virtual Snapshotting
  • Customizable Reports
  • Multiple Data Sources

Enterprise: $95 per user

  • Standard package features
  • Team of any size
  • Custom Data Processing Rules
  • Custom Access Permissions
  • Custom Navigation
  • Multi-currency
  • Compare Mode



  • Automated content discovery
  • Re-crawl scheduling
  • Automated content discovery
  • A/B testing
  • Blog signup forms
  • Real-time profiling
  • Behavior analysis
  • Text-level comprehension
  • Custom banners
  • Manual targeting
  • Geotargeting
  • Lead capture popups
  • Social network retargeting
  • Marketing automation integration
  • Widgets
  • Templates
  • Exit popups
  • Native ads
  • Personalized emails

InsightSquared FEATURES

  • Company-wide financial reporting
  • Customer case management and analysis
  • Customer rep KPI analysis
  • Customer support trend analysis
  • Customizable reports
  • Daily lead gen reports
  • Employee activity dashboard
  • Employee scorecards and goal tracking
  • Employee scorecards and sales coaching
  • Insight Feed and scheduled email alerts
  • Marketing campaign analysis
  • Pipeline management
  • Pipeline trend analysis
  • Revenue and expenses reports
  • Sales cycle and won/lost analyses
  • Sales forecasting
  • Sales rep KPI analysis
  • Sales retrospective reports
  • Salesforce and Quickbooks integration
  • Suite of campaign and lead reports
Support Types

Support Types

Phone Live Support
Vendor's Address

Vendor's Address

4 Ein Zeitim St.
Tel Aviv
4 Copley Place, 5th Fl, Boston, MA 02116
Types of Clients

Types of Clients

Large Enterprises | Medium Business Small Business | Medium Business
OS Supported

OS Supported

Phone Number

Phone Number

+1-917-310-1302 (617) 370-8100
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Almost as crucial as features and user support responsiveness are pricing plans made available by BrightInfo and InsightSquared. Even though pricing should not be a deciding factor it’s definitely an important thing to think about. You should look for a flexible pricing plan that can be matched with your company size and painlessly scaled up if your team grows. Be sure that you don’t pick plans that have extra functionalities that you won’t find useful and always try to get in touch with the vendor directly as enterprises can often count on more affordable prices. You should also try out a free trial or demo of each app to spend at least some time working with it. It’s a helpful experience that doesn’t ask you to spend any money and provides you with a reliable overview of what it feels like to work with BrightInfo and InsightSquared.