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Compare AppNexus vs Visual Website Optimizer

What is better AppNexus or Visual Website Optimizer? To make sure you purchase the most helpful and productive Marketing Software for your firm, you should compare products available on the market. For example, here it is possible to match AppNexus’s overall score of 8.5 against Visual Website Optimizer’s score of 8.3. You can even compare their general user satisfaction: AppNexus (98%) vs. Visual Website Optimizer (88%).

Furthermore, you can assess their strengths and weaknesses feature by feature, including their offered terms and rates. By comparing products you are more likely to select the right software for your requirements. Of course you should know your specific needs to realize which solution matches those needs.

Our team put a lot of effort to review all popular Marketing Software solutions that you can find out there, but among all the ones we reviewed these three deserved our special attention: Pardot, HubSpot Marketing, bpm’online marketing.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.5

User Satisfaction

CUSTOMER EXPERIENCE 98%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Programmable Bidding
  • Bid Stream
  • Impression Logs
  • Segment Activation Services
  • Viewable Performance Tools
  • API Integration

Pricing Info

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Microsoft, LinkedIn, Figaro Media Group

Integrations

AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

AppNexus is the leading programmable DSP in the media buying industry.

Company Email

info@appnexus.com

Contact No.

Company's Address

28 W. 23rd Street
New York, New York 10010
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 8.3

User Satisfaction

CUSTOMER EXPERIENCE 88%

Pricing

Starting from $49

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20×5 Email Support
  • Geo-targeting
  • Segmentation of reports
  • Advanced Targeting
  • Website reviews
  • Enterprise security
  • On-site hosting option
  • API access
  • Unlimited users
  • Unlimited sub-accounts
  • 24×7 Phone Support
  • Onboarding & Training
  • Account Manager
  • Optimization Consultation

Pricing Info

Whether you’re running a growing business or a large corporation, VWO has the right plan for your A/B testing needs.

Standard Startup – $49/month (billed annually) or $59/month (charged monthly)

Standard Business – $129/month (billed annually) or $155/month (charged monthly)

Both plans work well for small agencies, individual bloggers, freelancers, and small business operators. Both are loaded with the following features:

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Heatmaps
  • Targeting
  • Mobile Website Testing
  • IdeaFactory
  • Visual Editor
  • Revenue Analysis
  • Up to 5 users
  • Up to 2 sub-accounts
  • Annual Visitor Quota
  • 20×5 Email Support

Enterprise – $999/month (billed annually)

Perfect for large-scale businesses that require optimization and enterprise-level deployment. Comes with all Standard features plus:

  • Geo-targeting
  • Segmentation of reports
  • Advanced Targeting
  • Website reviews
  • Enterprise security
  • On-site hosting option
  • API access
  • Unlimited users
  • Unlimited sub-accounts
  • 24×7 Phone Support
  • Onboarding & Training
  • Account Manager
  • Optimization Consultation

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

CBS, O'Reilly, Microsoft, Conduit, US News, Dell

Integrations

VWO supports integrations with the following business systems and applications:

Analytics integration

  • Google Analytics
  • SiteCatalyst
  • Mixpanel

CMS integration

  • Wordpress
  • Joomla
  • Drupal

Shopping cart integration

  • Magento
  • BigCommerce
  • Shopify

Phone tracking systems

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Quickly test landing pages, websites, eCommerce pages and more with minimal IT help!

Company Email

sales@wingify.com

Contact No.

Company's Address

14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

Almost as crucial as functionalities and user support quality are pricing plans given by AppNexus and Visual Website Optimizer. While cost should not be the sole element it’s surely a significant thing to think about. You should try to find a flexible pricing plan that can be matched with your business size and painlessly scaled up every time your company develops. Make sure you don’t opt for packages that include advanced functionalities that you won’t find useful and always try to contact with the vendor directly because enterprises can often benefit from more affordable prices. You should also check out a free trial or demo of every app to spend at least some time using it. It’s a useful experience that doesn’t require you to invest any money and gives you a reliable overview of what it feels like to work with AppNexus and Visual Website Optimizer.

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