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Compare AppNexus vs InsightSquared

What is better AppNexus or InsightSquared? Buying the perfect Marketing Software for your business is vital to growing your company’s effectiveness. In our platform, it is simple to compare a wide range of solutions to see which one is the right software for your needs. Here you can match AppNexus vs. InsightSquared and examine their overall scores (8.5 vs. 9.0, respectively) and user satisfaction rating (98% vs. 100%, respectively).

You can even look at the specifics of pricing, terms and conditions, plans, capabilities, tools, and more, and determine which software offers more benefits for your business. As a rule of thumb, go for the business software which helps you to scale the features and price terms to address your sales growth or lack of it.

In case you you want to quickly identify the optimal Marketing Software according to our experts we suggest you take a look at these products: Pardot, HubSpot Marketing, HasOffers.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.5

User Satisfaction

CUSTOMER EXPERIENCE 98%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Programmable Bidding
  • Bid Stream
  • Impression Logs
  • Segment Activation Services
  • Viewable Performance Tools
  • API Integration

Pricing Info

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Microsoft, LinkedIn, Figaro Media Group

Integrations

AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

AppNexus is the leading programmable DSP in the media buying industry.

Company Email

info@appnexus.com

Contact No.

Company's Address

28 W. 23rd Street
New York, New York 10010
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

By quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Company-wide financial reporting
  • Customer case management and analysis
  • Customer rep KPI analysis
  • Customer support trend analysis
  • Customizable reports
  • Daily lead gen reports
  • Employee activity dashboard
  • Employee scorecards and goal tracking
  • Employee scorecards and sales coaching
  • Insight Feed and scheduled email alerts
  • Marketing campaign analysis
  • Pipeline management
  • Pipeline trend analysis
  • Revenue and expenses reports
  • Sales cycle and won/lost analyses
  • Sales forecasting
  • Sales rep KPI analysis
  • Sales retrospective reports
  • Salesforce and Quickbooks integration
  • Suite of campaign and lead reports

Pricing Info

InsightSquared offers three scalable custom plans whose pricing depends on the platform you chose, the packages you pick, and the slate you add. Once you have made your selection, you can then request for the price. You can contact the vendor for more details. Below are the plan components:

Platforms

  • Starter
  • Professional
  • Enterprise

Packages

  • Sales Analytics
  • Sales Development Analytics
  • Demand Gen Analytics
  • SaaS Analytics
  • Additional Connectors
  • Staffing Analytics

Slate

  • Slate Builder
  • Slate Data Warehouse
  • Slate Connectors

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

MarketStar, Allen Recruitment Consulting, Austin Fraser, Armada

Integrations

InsightSquared supports the following integrations:

  • Zendesk
  • Salesforce
  • Quickbooks
  • Bullhorn

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

An array of business analytics features to measure all aspects of your business including marketing, sales, customer service, financials, and staffing.

Company Email

info@insightsquared.com

Contact No.

Company's Address

4 Copley Place, 5th Fl, Boston, MA 02116

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

You should keep in mind that even though both AppNexus and InsightSquared may offer a reliable range of features each solution could be created for a different business size. If you are comparing features you may want to pay attention to a business size they are catering to. Specific elements could scale up efficiently for big enterprises but if you have a small or medium company it’s often more sensible to stay away from paying for complex functionalities that you may never have a chance to use.

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