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Compare AppNexus vs Criteo

What is better AppNexus or Criteo? Different businesses demand different types of Marketing Software. To learn which service suits you, think of evaluating various options feature by feature an taking into consideration their terms and costs. Similarly, you will get a quick idea of their general efficiency and customer feedback by having a look at our smart scoring system.

The results are: AppNexus (8.5) vs. Criteo (9.0) for overall quality and efficiency; AppNexus (98%) vs. Criteo (100%) for user satisfaction rating. Check out their high and weak points and find out which software is a more sensible choice for your company. An effective, simple tip is to write the strengths and weaknesses of both services next to each other and see which software comes on top.

If you want to quickly identify the best Marketing Software according to our review team we suggest you take a look at one of these services: bpm’online marketing, HubSpot Marketing, Pardot.

NOAWARDS
YET

SmartScore™

OUR SCORE 8.5

User Satisfaction

CUSTOMER EXPERIENCE 98%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Programmable Bidding
  • Bid Stream
  • Impression Logs
  • Segment Activation Services
  • Viewable Performance Tools
  • API Integration

Pricing Info

AppNexus’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Microsoft, LinkedIn, Figaro Media Group

Integrations

AppNexus Programmable Platform has an open API that enables developers to create custom connections with third-party services.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

AppNexus is the leading programmable DSP in the media buying industry.

Company Email

info@appnexus.com

Contact No.

Company's Address

28 W. 23rd Street
New York, New York 10010
USA

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Marketing and Re-marketing ads
  • Ad campaign creation
  • Tracking campaign performance
  • Intelligent algorithms
  • Customized banners
  • Recommendations
  • Email marketing
  • Supported by mobile, social and desktop

Pricing Info

Criteo offers quote-based SMB and enterprise pricing to meet the needs of different clients. Contact the company for more details and ask for your quote.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

AIRFRANCE, FSAstore, Apartments.com, Booking.com

Integrations

No information available.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Criteo is a mail system that brings consumers the most personalized ads and messages that match their browsing history.

Company Email

Contact No.

Company's Address

387 Park Ave South 12th Floor
New York NY 10016
USA

HubSpot Marketing

Partner

This product is our partner, which means they paid for being featured as one of the suggestions. Our team takes great care to ensure all sugested products are reliable, top-quality solutions.

SmartScore™

OUR SCORE 9.5

User Satisfaction

CUSTOMER EXPERIENCE 99%

Pricing

free

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Blogging
  • Landing Pages
  • Email
  • Marketing Automation
  • Lead Management
  • Analytics
  • Website SEO
  • Social Media Monitoring
  • Calls-to-Action
  • Ads
  • Salesforce Integration

Pricing Info

Free Marketing Tools

  • Forms
  • Contact activity
  • Contact management
  • Contact & company insights
  • Ad management
  • Conversations inbox
  • Team email
  • Live chat
  • Conversations bots
  • Reporting dashboards
Starter – starting at $50/month
  • All Free features, plus:
  • HubSpot branding removed
  • Email marketing
  • Lists
  • Mobile optimization

Professional – starting at $800/month (billed annually)

  • All Starter features, plus:
  • Phone support
  • Blog & content creation tools
  • SEO & content strategy
  • Social media
  • Calls-to-action
  • Landing pages
  • Standard SSL certificate
  • Subdomain availability
  • Marketing automation
  • Video hosting & management
  • Goal-based nurturing
  • Salesforce integration
  • Smart content
  • Attribution reporting
  • A/B testing
  • Teams
  • Google Search Console integration
  • Custom reporting
Enterprise – Starting at $3,200/month (billed annually)
  • All Professional features, plus:
  • Custom event reporting
  • Custom event triggers
  • Predictive lead scoring
  • Single sign-on
  • Content partitioning
  • CMS membership
  • Email send frequency cap
  • YouTube integration

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Integrations

Over 200 free integrations available with tools like Salesforce, HelloSign, Slack, GoToWebinar and more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

HubSpot Marketing is an advanced system that brings all of your marketing efforts together, and helps your team grow traffic and increase conversions.

Company Email

Contact No.

Company's Address

25 1st St
Cambridge, Massachusetts
USA

When you test various Marketing Software services you shouldn’t only study their features list and provided pricing plans. Consider that the app must be meeting your needs and team so the more flexible their offer the better. Find our which OSes are supported by AppNexus and Criteo and be certain you will obtain mobile support for whichever devices you use in your company. You should also examine which languages and countries are supported, as this could be a critical factor for many firms.

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