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Compare ActiveTrail vs Optimizely

What is better ActiveTrail or Optimizely? If you want to have a quick way to find out which Marketing Software product is better, our unique method gives ActiveTrail a score of 8.8 and Optimizely a score of 9.0 for all round quality and performance. Furthermore, ActiveTrail is rated at 100%, while Optimizely is rated 100% for their user satisfaction level.

You can also compare their product details, including modules, tools, options, plans, prices, and many more. Find out if the application allows you to customize some of its processes to ensure the software fits your own business procedures.

Our experts made sure to prepare reviews of all popular Marketing Automation Software solutions that you can find on the market, but among all the ones we reviewed these three deserved our special attention: Pardot, HubSpot Marketing, SendinBlue Email.

SmartScore™

OUR SCORE 9.1

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $7

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Email & Newsletter Templates
  • Landing Pages Templates
  • Mobile Responsive Landing Pages
  • Just in Time
  • Sign-Up & Lead Forms Builder
  • A/B Testing
  • Contact Management
  • Personalization
  • Visual Automations
  • Auto-Responders
  • Active Triggers
  • List Segmentation
  • On-Site Behavioral Triggers
  • Custom Surveys
  • Email or SMS Surveys
  • Net Promoter Score
  • Automated Surveys
  • SMS Campaigns
  • Automated SMS Campaigns
  • Sender ID Configuration
  • Multi-Platform Marketing
  • Real-Time Analytics

Pricing Info

ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:

Monthly Plans

  • Up to 500 Contacts – $7.00/month billing
  • Up to 1,000 Contacts – $12.00/month billing
  • Up to 2,500 Contacts – $24.00/month billing
  • Up to 5,000 Contacts – $38.00/month billing
  • Up to 10,000 Contacts – $55.00/month billing
  • Up to 20,000 Contacts – $101.00/month billing
  • Up to 40,000 Contacts – $160.00/month billing
  • Up to 60,000 Contacts – $194.00/month billing
  • For more contacts get a quote from the vendor

All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.

Email Packages

  • 1,000 Emails – $25.00 (0.025¢ per email)
  • 2,500 Emails – $49.00 (0.019¢ per email)
  • 5,000 Emails – $79.00 (0.015¢ per email)
  • 7,500 Emails – $109.00 (0.014¢ per email)
  • 10,000 Emails – $139.00 (0.013¢ per email)
  • 20,000 Emails – $199.00 (0.009¢ per email)
  • 50,000 Emails – $349.00 (0.006¢ per email)
  • 100,000 Emails – $629.00 (0.006¢ per email)
  • For more emails get a quote from the vendor

SMS Packages

  • 500 SMS – $41.00 (0.083¢ per SMS)
  • 1,000 SMS – $78.00 (0.078¢ per SMS)
  • 3,000 SMS – $218.00 (0.07¢ per SMS)
  • 5,000 SMS – $344.00 (0.06¢ per SMS)
  • 10,000 SMS – $643.00 (0.0644¢ per SMS)
  • 25,000 SMS – $1,511.00 (0.0605¢ per SMS)
  • For more SMS get a quote from the vendor

SMS messaging to the USA not available yet.

ActiveTrail also offers tailored pricing for custom plans.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Perion, Medispec, Crocs

Integrations

ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:

  • Salesforce
  • Zapier
  • Facebook
  • Wordpress
  • Magento
  • Shopify
  • Prestashop
  • Paypal

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

A comprehensive email and SMS marketing automation software.

Company Email

Contact No.

Company's Address

Derech Menachem Begin 48,
Tel Aviv-Yafo 66180,
Israel

NOAWARDS
YET

SmartScore™

OUR SCORE 9.0

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

by quote

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Predictive Analytics
  • Recommended Audience segments
  • Behavioral Audience Targeting
  • Simple Visual Editing
  • Mobile Web Compatible
  • Developer Tools
  • Customizable platforms
  • Multivariate Testing
  • Multipage testing
  • Campaign management
  • Efficient enterprise grade security
  • Multi-domain support

Pricing Info

Optimizely is available in three different SMB and enterprise pricing plans, each of them tailored to the specific needs of the user. Here are the plans to choose from:

Standard

  • A/B testing
  • Analytics integration
  • Multi-page experimentation
  • Platform security and compliance
  • Stats Engine
  • Visual editor

Business

  • All Standard features
  • Additional roles and permissions
  • Advanced targeting options
  • Extensions
  • Mutually exclusive experiments
  • Program management

Enterprise

  • All Business features
  • Advanced program management
  • Behavioral targeting
  • Personalized campaigns
  • Product and content recommendations
  • Third-party audiences

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Walt Disney, The New York Times, Microsoft, NetFlix

Integrations

Optimizely integrates with the following business systems and applications:

  • Clicktale
  • Qualaroo
  • CrazyEgg
  • Mixpanel
  • Google Analytics
  • Google AdWords
  • Lotame
  • Krux
  • KISSmetrics
  • BlueKai
  • Demandbase
  • Gigya
  • wywy
  • Lytics
  • Tealium AudienceStream
  • Skymosity
  • Woopra

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Optimizely is a software tool that you can invest in to get the best site optimization services.

Company Email

sales@optimizely.com

Contact No.

Company's Address

631 Howard Street, Suite 100
San Francisco, CA 94105
USA

When you choose a app that you are sure will be an actual asset for your team you shouldn’t simply focus on what professionals have to say about it. Quite frequently personal experience with the software may change, depending on specific goals and requirements. That’s why in our reviews we also give our User Satisfaction Rating for each service to give you a reliable overview of how actual users of ActiveTrail and Optimizely evaluate their contact with the software. Our system is built around advanced analysis of product mentions on other websites, social media and blogs, so you will obtain a full and reliable landscape of what other customers think about each software. In this example ActiveTrail got a total satisfaction rating at 100% while for Optimizely 100% of people say they had an enjoyable experience with it.

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