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Compare ActiveTrail vs Emma

What is better ActiveTrail or Emma? You can use our scoring system to give you a general idea which Marketing Software product is better for your business. For overall product quality, ActiveTrail received 8.8 points, while Emma received 8.4 points. Meanwhile, for user satisfaction, ActiveTrail scored 100%, while Emma scored 98%.

Information regarding their features, tools, supported platforms, customer service, etc. are available below to help you get a more accurate analysis. Keep in mind to choose only the tools your business requires so you don’t waste cash for functions which are redundant.

Users who don't have much time or need a Marketing Automation Software recommendation from our experts might want to try out these top choices for this year: SendinBlue Email, HubSpot Marketing, Pardot.

SmartScore™

OUR SCORE 9.1

User Satisfaction

CUSTOMER EXPERIENCE 100%

Pricing

Starting from $7

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Email & Newsletter Templates
  • Landing Pages Templates
  • Mobile Responsive Landing Pages
  • Just in Time
  • Sign-Up & Lead Forms Builder
  • A/B Testing
  • Contact Management
  • Personalization
  • Visual Automations
  • Auto-Responders
  • Active Triggers
  • List Segmentation
  • On-Site Behavioral Triggers
  • Custom Surveys
  • Email or SMS Surveys
  • Net Promoter Score
  • Automated Surveys
  • SMS Campaigns
  • Automated SMS Campaigns
  • Sender ID Configuration
  • Multi-Platform Marketing
  • Real-Time Analytics

Pricing Info

ActiveTrail offers several SMB and enterprise pricing plans to meet the needs of different users. Give the details a look, and select the best plan for your business:

Monthly Plans

  • Up to 500 Contacts – $7.00/month billing
  • Up to 1,000 Contacts – $12.00/month billing
  • Up to 2,500 Contacts – $24.00/month billing
  • Up to 5,000 Contacts – $38.00/month billing
  • Up to 10,000 Contacts – $55.00/month billing
  • Up to 20,000 Contacts – $101.00/month billing
  • Up to 40,000 Contacts – $160.00/month billing
  • Up to 60,000 Contacts – $194.00/month billing
  • For more contacts get a quote from the vendor

All monthly plans enable users to send unlimited emails and give them access to all ActiveTrail features.

Email Packages

  • 1,000 Emails – $25.00 (0.025¢ per email)
  • 2,500 Emails – $49.00 (0.019¢ per email)
  • 5,000 Emails – $79.00 (0.015¢ per email)
  • 7,500 Emails – $109.00 (0.014¢ per email)
  • 10,000 Emails – $139.00 (0.013¢ per email)
  • 20,000 Emails – $199.00 (0.009¢ per email)
  • 50,000 Emails – $349.00 (0.006¢ per email)
  • 100,000 Emails – $629.00 (0.006¢ per email)
  • For more emails get a quote from the vendor

SMS Packages

  • 500 SMS – $41.00 (0.083¢ per SMS)
  • 1,000 SMS – $78.00 (0.078¢ per SMS)
  • 3,000 SMS – $218.00 (0.07¢ per SMS)
  • 5,000 SMS – $344.00 (0.06¢ per SMS)
  • 10,000 SMS – $643.00 (0.0644¢ per SMS)
  • 25,000 SMS – $1,511.00 (0.0605¢ per SMS)
  • For more SMS get a quote from the vendor

SMS messaging to the USA not available yet.

ActiveTrail also offers tailored pricing for custom plans.

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

Perion, Medispec, Crocs

Integrations

ActiveTrail clients gain access to the application’s RESTFUL API and Webhooks that allow them to integrate with numerous systems such as:

  • Salesforce
  • Zapier
  • Facebook
  • Wordpress
  • Magento
  • Shopify
  • Prestashop
  • Paypal

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

A comprehensive email and SMS marketing automation software.

Company Email

Contact No.

Company's Address

Derech Menachem Begin 48,
Tel Aviv-Yafo 66180,
Israel

NOAWARDS
YET

SmartScore™

OUR SCORE 8.4

User Satisfaction

CUSTOMER EXPERIENCE 98%

Pricing

Starting from $89

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

List of Features

  • Email automation
  • Dynamic content
  • Easy interface
  • List segmentation
  • Analytics
  • Templates & flexible content editor
  • Shopify & Salesforce integration
  • Lightbox forms
  • Click map
  • Mailing score
  • Response dashboard
  • Free mobile app

Pricing Info

Emma has three email marketing plans priced to help businesses meet the email marketing needs.

Pro – starts at $89/month 

  • Drag & Drop Email Editor
  • Full Template Gallery
  • Real-Time Analytics
  • Metric App
  • Guestbook App
  • List Import
  • Audience Connect
  • List segmentation
  • Lightbox Signup forms
  • Dynamic Content
  • A/B Content testing
  • Built-In Integrations
  • API Access
  • Code Your Own HTML
  • 1 Account User
  • 1 Automated Workflow
  • Phone & Email Customer Support
  • Onboarding & Training

Plus – starts at $369/month

  • All Pro Features
  • 10 Account Users
  • Unlimited Automated Workflows
  • Phone & Email Customer Support
  • Custom Onboarding & Training
  • Landing Pages
  • Salesforce Integration
  • Litmus Inbox Preview
  • Custom Event API Automation

Enterprise – starts at $729/month

  • All Plus Features
  • Unlimited Managers
  • Unlimited Automated Workflows
  • Phone & Email Customer Support
  • Custom Onboarding & Training
  • Landing Pages
  • Salesforce Integration
  • Litmus Inbox Preview
  • Custom Event API Automation
  • Private Branding
  • Multiple Accounts
  • Administrative Dashboard
  • Asset & Template Sharing
  • Account-Level Permissions

Languages Supported

English

Chinese

German

Hindi

Japanese

Spanish

French

Russian

Italian

Dutch

Portugese

Polish

Turkish

Swedish

Prominent Clients

United Way, Gibson Guitars, Bridgestone

Integrations

Emma offers integrations with the following business systems and applications:

  • Salesforce
  • Shopify
  • Eventbrite
  • Admailr
  • Ah So Designs
  • Alignable
  • Bloom 1.1
  • Booker
  • Bookly
  • BriteVerify
  • Cloud Giants
  • Contactually
  • Dasheroo
  • DataValidation
  • Email on Acid
  • Formstack
  • FrontDesk
  • Gleam
  • Granulis
  • Gravity Forms
  • Infusionsoft
  • Justuno
  • Kindful
  • LeadPages
  • Ninja Forms
  • Moon Clerk
  • Privy
  • Order Desk
  • ProWorkFlow
  • Raven
  • SurveyMonkey
  • UltraCart
  • Windosr Circle
  • Wishpond

and many more.

Available Devices

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Company Size

Small Business

Large Enterprises

Medium Business

Freelancers

Available Support

email

phone

live support

training

tickets

General Info

Emma helps you build smarter email programs that maximize the power of marketing’s most effective channel.

Company Email

support@myemma.com

Contact No.

Company's Address

Nashville
(Headquarters)
9 Lea Ave.
Nashville, TN 37210

Both ActiveTrail and Emma were reviewed by a panel of reliable SaaS experts who carried out a thorough analysis of all crucial elements of each service. Their final rating was calculated by means of unique SmartScore system that provides an individual partial score to every element like: main features, customer support, mobile support, security, client satisfaction as well as market presence. Here at FinancesOnline we realize useful features are not the only aspect crucial to a business so we make sure we pay attention to all aspects of a app prior to coming up with its final rating.

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