Compare Act-On vs. Sprinklr

It’s a good idea to use our scoring system to provide you with a general idea which Marketing Software product is more suitable for your company. For overall product quality, Act-On earned 8.8 points, while Sprinklr gained 8.5 points. Meanwhile, for user satisfaction, Act-On scored N/A%, while Sprinklr scored 96%. Specifics of their characteristics, tools, supported platforms, customer service, etc. are available below to help you get a more correct analysis. Don’t forget to choose only the functions that you need so you don’t waste money for functions which are redundant. In the event you have to quickly decide on the top Marketing Automation Software according to our experts we recommend you take a look at the following solutions: bpm’online marketing, HubSpot Marketing, Marketo.





Act-On screenshot Sprinklr screenshot
Pricing Details

Total Score

Our Score

8.8 ?

Our Score

8.5 ?

Client Experience

Client Experience

Client Experience

N/A% ?

Client Experience

96% ?




by quote

Pricing Model

Pricing Model

Annual Subscription | Quote-based Quote-based
Full Review

Full Review

Product Info

Product Info

Act-On is a marketing automation platform that is developed by digital marketing experts who collaborated on Amazon’s vaunted filtering based recommendation engine.
Sprinklr is an online, all-in-one solution that offers a complete social media management system for your enterprise.
Easy Links
Phone Number

Phone Number

+1-877-530-1555 +1-917-933-7800
Customer Support

Customer Support

Phone Live Support
Ticket Training
Contact Address

Contact Address

121 SW Morrison St., Suite 1600
Portland, OR 97204
29 West 35th Street 7th Floor
New York, NY 10001
Pricing Details

Pricing Details

Learn more about Act-On pricing Learn more about Sprinklr pricing
Company Email

Company Email
Supported Integrations

Supported Integrations

Act-On integrates with the following business systems and applications:

  • Microsoft Dynamics CRM
  • 10to8
  • Cisco WebEx
  • Pipeliner CRM
  • LinkedIn
  • Grow
  • Ion Interactive
  • Twitter
  • Facebook
  • NetSuite CRM+
  • Wistia
  • Google AdWords
  • Logicbox
  • Oktopost
  • GoToWebinar
  • SugarCRM
  • BrightInfo
  • Azalead
  • VisitorTrack
  • VidYard
  • ClearLogin
  • Justuno
  • Formstack
  • LiveHive
  • Bitium

Sprinklr integrates with the following business systems and applications:

  • Adobe Analytics
  • Beckon
  • Bronto
  • Chargify
  • Coremetrics
  • Domo
  • ExactTarget
  • Flashstock
  • GeoRiot
  • Getty Images
  • Giphy
  • Google Analytics
  • Hubspot
  • IBM Marketing Cloud
  • Jive
  • Magento
  • Marketo
  • MailChimp
  • Opal
  • Origami Logic
  • Proofpoint Nexgate
  • Salesforce Service Cloud
  • SAP Hybrid Cloud for Customer
  • SAP Hybris Cloud for Customer
  • SAP Hybris Commerce
  • SocialSafeGuard
  • Spotradar US
  • Stripe
  • TV Media
  • Weather Underground
  • Zendesk
Popular Customers

Popular Customers

New York University, Volvo, Avery Dennison Gap, P&G, Samsung
Pricing Plans

Pricing Plans

Act-On offers two enterprise pricing plans for users to choose from. Give the details a look, and select the best plan for your business:

Professional – starts at $900/month (Annual Billing)

  • Starts at 2,500 active contacts
  • 3 marketing users
  • 50 sales users
  • 30,000 API calls per day

Enterprise – $2000/month (Annual Billing)

  • Starts at 2,500 active contacts
  • 6 marketing users
  • 100 sales users
  • 30,000 API calls per day

Sprinklr’s SMB and enterprise pricing information is available only upon request. Contact the company for more details, and ask for your quote.

Available Devices

Available Devices

Company Size

Company Size

Small Business | Large Enterprises | Medium Business Small Business | Large Enterprises | Medium Business



  • Lead generation
  • Event management
  • Consulting & coaching
  • Multiple accounts & users
  • Content creation
  • Landing page builder
  • Email builder
  • Email marketing
  • AdWords tracking
  • Social media tools
  • Keyword analysis
  • Visitor tracking
  • Traffic analysis
  • Instant insights on campaigns
  • Lead management
  • Competitor comparison
  • SEO audit tool
  • A/B testing
  • SEO audit
  • Integrations
  • Search history


  • Planning
  • Publishing
  • Asset management
  • Campaign management
  • Audience management
  • Case management
  • Engagement
  • Automation
  • Governance
  • Distributed user management
  • Reporting
  • Mobile app
  • Social data visualization
  • Content marketing
  • Advertising
  • Benchmarking


English English
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Popular Alternatives

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You should note that even though both Act-On and Sprinklr may provide a top quality set of features every product could be created for a different company size. If you are analyzing various solutions you should focus on a business type they are aimed at. Some features might scale up efficiently for large enterprises but if you own a small or mid-sized company it’s often better to refrain paying for advanced functionalities that you might never have a chance to use.